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What’s in Store?: A Guide for the Last Minute Eid Shopper!
What's in Store

What’s in Store?: A Guide for the Last Minute Eid Shopper!

Usually around this time of year, our attention is more focused toward wedding formals and bridals as orders have to be placed for December and January weddings. However with Eid just around the corner you may need to pick up some smart semi-formal day prêt wear for the occasion and for what is appearing to be a nice long Eid break. A lot of designers especially retail labels have taken out limited edition capsule collections for Eid and if you’ve left your Eid shopping to the last minute, we can save you some time and effort with a glimpse at what’s in store at each one of them.

Sana Safinaz Export Collection for Eid

Ayesha Farook Hashwani pret

Nadia Farooqui

Fiction Concepts by Rabia Wahab

If your style is embroidered classics with subtle contemporary and elegant silhouettes, drop in at the Sana Safinaz prêt store, Fiction Concepts by Rabia Wahab or the Nadia Farooqui boutique. The new Sana Safinaz Export Pret Collection involves fully embroidered straight cut short and mid-length kurtas complete with pretty thread worked borders and available in a select range of pretty colors and neutral white with color blocked floral trimmings. Fiction Concepts specializes in traditional hard to find ‘Ari’ thread work in traditional and chic contemporary patterns along with pretty filled in embroidered motifs. At Nadia Farooqui you will find her new range of fall semi formals comprising lovely embroidered cotton net and screen printed kurtas on an autumn palette. Another great option is Ayesha Farook Hashwani’s brilliant new eStore where you’ll find her thread worked graceful kurtas with her signature flared sleeves and many more casual and formal tunics. Visit to view her selection.

Hazan by Sania Maskatiya

Frieda Goes to Kharadar by Deepak Perwani

Nida Azwer

For cutting edge prints and interesting color pairings you can take a fun and inspiring trip with Deepak Perwani’s Frieda Goes to Kharadar collection kurtas and a cultural journey with Sania Maskatiya’s latest Turkish inspired ‘Hazan Autumn’ Collection printed kurtas that are now available at all their retail outlets.  With only a couple of more days left to take advantage of the massive 50% sale at Deepak Perwani it is a must visit to pick up their vibrant one of a kind prints or a kurta from their classic screen print pret wear. Hazan by Sania Maskatiya carries her  signature juxtaposed calligraphy script and architectural patterns in unique and fresh contrast colors for fall. For shorter length printed silk kurtas in beautiful and bright hues visit the Nida Azwer store where you’ll also find her famous all over screen print kurtas on solid cottons and linens.

Sanam Chaudhri

Nida Azwer

Fiction Concepts by Rabia Wahab


So Kamal

Capes are high on our trend radar and they fit perfectly with the transition from fall to winter. To get your hands on some fun modern layered kurtas visit Daaman, and Fiction Concepts by Rabia Wahab store.  You can also hit the Nida Azwer prêt store and So Kamal by Erum Ahmed for some slightly more formal cape jacket styles. Another great choice for an Eid brunch is Sanam Chaudhri’s lace jacket on a pretty pastel aqua kurta with white lace appliqué if you’re looking for something delicate and feminine.

Zara Shahjahan


Flirty florals are a great option for Eid day wear and on top of our list is Zara Shahjahan’s new line of pastel floral prints developed for her bridal showcase at PLBW 2013 and translated wonderfully on to eastern pret wear for Eid, along with Sheep pret  involving delicate floral blossom appliquéd and cut work motifs on soft butter linen modern silhouettes  in an assortment of pastels, deep berry hues and jewel tones for Autumn.

Misha Lakhani

We highly recommend Misha Lakhani’s Kashmiri printed crepe silks and charmeuse kurtas as well especially since you’ll be able to wear them well into winter paired with your favorite Kashmiri shawl or pashmina. The prints are available in pretty pinks, mint, and earth tones with fine minimalist threadwork woven near the box cut borders and sleeves.


Shaded colors on neutrals are delightfully feminine and very sophisticated, we especially love the cool blues used above by Shehrnaz of Ensemble. Her festive chic designs that include a range of embroidered and traditional printed silks and cottons are exclusively available at Ensemble multi label store and One by Ensemble in Karachi, Lahore, and Dubai.

Zari Faisal

Sublime by Sara Shahid

Ayesha Somaya

Sublime by Sara Shahid

Ayesha Somaya

Finally for the minimalist, chic, and understated fashionista, Zari Faisal’s and Sublime by Sara Shahid’s modern shirt dress style printed silk tunics are a must have. Zaris’ separates are easily accessible at Brand Just Pret multi-label store in statements stripes and polka dots as well as soft florals and abstract prints. Along with her easy to wear tunics, you can also find a host of eloquent white lace and embroidered classics at Sara Shahid’s flagship store. If you prefer a bit of bling to fusion modern pret wear, you will love the new Eid range available at the Ayesha Somaya flagship store as well as online on their wonderful new eStore, The label has just added a selection of overlapping drape tunics with swarovski motifs on the shoulder in Irish linens in  a color palette of evening and pale hues.

For details regarding store locations and stockists please visit the respective Designer Profile. Wishing you all a very happy and peaceful Eid.

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