Project Runway: PFDC L’Oreal Paris Bridal Week 2013 Day 1 Moments


Day 1 of PFDC L’Oreal Paris Bridal Week (PLBW) did not disappoint in the least. It had everything  from larger than life breathtaking bridals, star power with celebrities such as Reema and Vaneeza walking as showstoppers for HSY along with his third muse Mehreen Syed, the introduction of Deena Rahman, a fresh and promising new face for the couture industry, and a great energy  from the audience at the show. Showcasing on Day 1 were some high flying names that kept the momentum of the evening pumping throughout, opening with HSY followed by Deena Rahman, menswear by Exist, Elan by Khadijah Shah and finale by Sania Maskatiya.

HSY presents ‘The Tribute’ collection at PLBW 2013

Vaneeza for HSY

Mehreen Syed for HSY being serenaded by Junaid Khan

Reema for HSY

HSY’s ‘The Tribute’ collection of rich gold soaked bridals exuded grandeur and uninhibited opulence that is his signature. Heavy brocade layered and embellished lehngas were completed with an additional layer of sheer gold fabric. Thee collection was dissected into three capsules and allocated to each of his muses; the traditional reds, deep maroons, and earthy rusts paid tribute to the quintessential timeless bride rrepresented by Vaneeza. Mehreen Syed took center stage for the liquid golds with a hint of print on blouse sleeves, borders and a striped dupatta that brought subtle innovation to classics. Thread worked ‘jaals’ moved side by side with heavy gold handcrafted brocade layers. The dupattas were a central feature of the bridals, all delicately ornate and quite heavy at the same time. Lowers were dramatically voluminous and one could get lost in the limitless pleats that fell beautifully. A touch of modernity came in with fitted buttoned jackets in woven jacquard and velvet fabrics atop ghaghras in tune with the fall season. The final act involved midnight blues with silver white top to toe detailing carried by Reema. If we had to choose, the gold part would be our favorite as it brought in the innovative elements while the antique opulent reds praised HSY’s mastery over traditional age old crafts encompassing stitches from every province across the nation, such as pitta, gota, pippal girah, Kashmiri tanka, mukesh, naqshi ganta, hyderabadi phool, khichwa tanka, chawal tanka and paarsi gara. View more collections pictures on the HSY Profile Page.

Deena Rahman at PLBW2013

Deena Rahman had already caused quite a stir in Lahore in the days leading up to her debut at PLBW, therefore we were quite excited to see what she brought to the runway. We enjoyed her fashion forward take on wedding formals that comprised of beautiful gold and silver lame  saris and cut work embellished modern silhouettes that were fresh, young, and carried just the right amount of bold sensuality that a bridal ensemble can bear. She made the kali peshwas trendy by slashing off the length and the straight loose three quarter embellished sleeves were clean and becoming. The black velvet dress with white flowers was very smart however the collection lost its way slightly as it drifted away from a core signature, but this can be attributed to her eagerness as a new designer who wanted to show as much of her work as she could. She experimented with the lowers introducing modern touches to the vintage sharara, Deena certainly knows how to work with different fabrics and their weight as she demonstrated versatility with the use of nets and velvet. With time we’re sure her fittings and finishings will only get more polished.

Exist at PLBW 2013

Exist exhibited a sleek and well tailored collection of menswear suits and overcoats that were very marketable. Lighter colored jackets were paired with a darker shade of vests in a simple neutral color palette of black, greys, and browns. HSY walked the runway as showstopper for the brand.

Elan by Khadijah Shah presents The Sultanate Collection

As always, Elan by Khadijah Shah poured heart and soul into their collection of awe inspiring creations labeled ‘The Sultanate’. The shararas and lehngas seemed to almost float down the runway with a cloud like lightness of shimmering silver and white. The ethereal quality was attributed to the layers of sheer fabric delicately embellished with intricate self thread detailing and rich silver gold handcrafted works, Khadijah loves to articulate the structure of her bridals and therefore often uses diaphanous fabrics that she can control adding layers to enhance and provoke romance.  She kept the color palette to pale pinks, whites, and dusky greys to highlight the shimmer factor and infused experimental touches with angular cut out backs and shorter flared and straight hemlines. We especially loved the biased cut silhouettes with exquisite cutwork ‘jaal’ embellished asymmetric motifs paired with wide legged pants. The short net overlay Angarkha invented by Khadijah is definitely one of the silhouettes we see becoming the next big wedding formal trend. View complete collection images on the Elan Profile Page.

Sania Maskatiya presents Tilism’ at PLBW 2013

Sania Maskatiya’s ‘Tilism’ proved the designer’s true commitment to pushing fashion boundaries and keeping creativity in couture alive. There are very few designers who are willing to experiment with the bridal form, often relying on their talented artisans to do the heavy lifting. However Sania poured her own aesthetic intelligence into her creations that were magnificent and truly one of a kind. From the first ensemble to step onto the runway; an oriental brocade floral gold vest on sharara inspired plum silk pants we knew what followed would be great. Sania showcased contemporary structured separates including capes and cholis, embroidered motif lehngas, asymmetric shapes, and beautiful net dupattas and saris with composed floral detailing rather than an all over pattern. Her collection paid attention to styling; a perfect example being the vintage red net dupatta taken around the neck and cinched with a belt. This is the sort of drama that should be seen on the runway to inspire and make a statement. The level of detailing was equally elaborate using vintage gota, zardozi, marori, tilla, and aari techniques to giver birth to intricate peacock, abstract, floral, and tree motifs that danced on stunning separates. We also enjoyed the more diverse color palette and contrasts used along with some of the luscious top to toe gold worked ensembles. We give Sania full points for a brave and incredibly memorable collective. View more collection images on the Sania Maskatiya Profile Page.

View all the Black Carpet pictures from Day 1 on our Spotted Gallery and stay tuned for Day 2 coverage up next. View more collection images on the respective Designer Profiles.
Photos courtesy Faisal Farooqui and Team at Dragonfly | Makeup: Maram & Aabroo | Hair: Toni & Guy Lahore | PR: Lotus PR

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