Weekend Obsession: Ronak Lakhani for Sania Maskatiya’s Eid Collection ‘Irtiqa’!

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This Eid the House of Sania Maskatiya introduces a record collection with a mind boggling array of design choices that caters to the whole family. That’s what we love about SM, the team always goes that extra mile to provide a wholesome, pluralistic range of colors, textures, and cuts that are hard to say no to. For this festive season, the pret giant unveils ‘Irtiqa’ or ‘Evolution’ demonstrating subcontinental motifs dancing side by side with modern geometrics in a clever contrast of smoothe refined colors on charmeuse and crepe silk along with woven chiffons and their signature embroideries.

Ronak Lakhani; the face of ‘Irtiqa by Sania Maskatiya’

Exotic digital print back front mid-length kurtas

The SM layered look; A definite wishlist must have!

We bring you an exclusive look at several of the designs from the fantastic lineup now available at their Flagship stores in Karachi and Lahore. There is a great mix of hemlines from short threadworked camisoles with eloquent printed jackets, to mid-length and long kurtas so you can add some character to your wardrobe depending on your mood. Since we’re at that rare lay-over in Fashionville where everything goes you don’t have to worry so much about the rules. However personally we are loving the layered jacket and just below the knee kurtas.

Feminine peach floral embroidered creeper motif on white for a classic eid look

Chic and very smart for any occasion

One of our favorite of the authentic prints

Another stroke of brilliance by the team was to have a real style persona that embodies the qualities that the label represents be the face of ‘Irtiqa’. Therefore Ronak Lakhani, known for her commitment to social welfare via the Special Olympics institute among other charitable associations as well as for her fashionable inclination to SM, having been spotted more than a few times sporting the label, was a natural choice. Classy and sophisticated she carries off the look impeccably!

“Ronak Lakhani has been used as the face of “Irtiqa” because Ronak represents the ethos of the brand..his Eid, Ronak Lakhani wears Sania Maskatiya. We are thrilled to have the elegant, smart, philanthropic, glamorous style extraordinaire, Ronak Lakhani representing our label. Her deep commitment to Special Olympics is not only exemplary but is paving way to help change mindsets and misconceptions in our society. In addition, Ronak Lakhani embodies the grace and style that our brand represents. Elegance, practical luxury and comfort packaged in beautiful clothes that are fuss-free with a deep commitment to quality.” – Sania Maskatiya

Fully threadworked chiffon kurtas with stunning pearl accents

‘Irtika’ true to its name plays on Sania Maskatiya’s recent conceptually perfect collection ‘Aaghaz’ showcased at PSFW’13 as well as from the best of her signature prints throughout the labels existence, and brings them to higher glory through consolidation and refinement. Digital and screen prints that are her unbeatable forte come together in a harmony of rich modern and classic cuts. The collection ranges from cottons starting at Rs6,500 to silks and chiffons at Rs15,500, so there’s something for everyone. Happy Eid Shopping, do send us your pictures wearing the designs you choose!

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