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What’s in Store?: Ayesha Somaya ‘Luxury Pret Eid Collection 2013’ Exhibit
What's in Store

What’s in Store?: Ayesha Somaya ‘Luxury Pret Eid Collection 2013’ Exhibit

With less than 24 hours to go before the doors open to the eagerly awaited Ayesha-Somaya Luxury Pret 2013 exclusive Eid exhibition we bring you a detailed look at what’s in store for you at the flagship boutique tomorrow! This Eid the trailblazing team of Ayesha Sohail and Somaya Adnan bring forth a collection steeped in modern femininity. The line entitled ‘Serenity’ picks on understated calming pastel hues and easy flowing luxury fabrics with detailing that evokes formal elements and yet maintains a simplicity that is endearing.

Entering the luxe Ayesha-Somaya flagship store

Elegent peach and ivory detailed crushed formal

Shaded layered cape silhouette on neutral screen print 

Heavenly lace net formal

The label has always fulfilled its promise of offering quality fabrics with designs and cuts that reflect effort, thought, and feel luxuriant. Working with beautiful polished pearls and silk threaded motifs, each outfit feels complete and impeccably finished. This season the team has added supple ivories and subtle peaches in lace and chikankari jackets on delicately embellished kurtas that we loved especially. It is a welcome relief from the recent focus on always being under-dressed in casual kurta cuts. It’s nice to wear a complete ensemble for once, especially for Eid, rather than nonchalant separates. This quality and attention to detail makes Ayesha-Somaya Eid Exhibits sold out within the first couple of hours!

Timeless Chikankari jacket on detailed embossed cotton net

Spearmint ensemble with front and back embellishments

A paneled fabric silhouetter in breathtaking azure blue

Tomorrow’s exhibit will offer a complete range of semi-formals and luxury pret wear ranging from Rs15,000-Rs30,000 along with a showcase of Ayesha-Somaya’s limited edition Eid pieces that will be made available at all of the label’s select stockists in the last ten days of Ramadan. You can expect uniquely composed embroidered patterns, chic new age cuts, and a complete variety of fabrics from embossed cotton net to pleated butter linens.

Chikankari jacket ensemble with a crochet lace Izaar 

Bronze tissue overlay with sequins

The exhibit will take place from 12pm-6pm at their Flagship store located at 13-C Sunset Commercial street 1, Phase IV, DHA, Karachi. So make sure you get their on time to get first pick at the collection. For more details regarding their stockists visit their Profile Page.

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