Weekend Obsession: With Love, To Lawn Lovers Anonymous
Elan, Lawn, Nida Azwer, Sana Safinaz, Sania Maskatiya
If you’re part of the ‘Lawn Lovers Anonymous Club’ (LLAC) you have probably been subject to the ‘are you crazy?’ looks from your husband, kids, friends or even the stranger standing behind you in the never ending queue at the exhibition counter. These looks may be a reaction to your waking up an hour early to arrive at an exhibition before the gates open to ensure your favorite Nida Azwer or Elan lawn isn’t sold out. They may be conjured when you rush to your closest lawn shop to bre-book your Sana Safinaz ‘joras’ three weeks before the collection releases and so forth. Even if you are too embarrassed to admit that you’ve invested in twenty suits and so you tell your best friend “I just bought two or three”, we’re here to tell you there is nothing wrong with you!
Humaima Malik in Iznik Pottery & Nida Azwer in Yellow Phoenix at the Karachi Preview
It is a simple case of lawn fever that sometimes results in mob mentality and temporary insanity amongst the best of us. The hardest part is selecting which ones to get and which ones to forget because they all look so terribly fantastic on the models wearing them on billboards and in the catalogues. It makes us suddenly think that we too would look like Nargis Fakhri or Neha when we wear them as well! It is important to know the difference between what will look good on you and what just looks good on paper. We have tried to accomplish the difficult task of making a list of our top ten picks from the top designer lawn labels in town.
Sana Safinaz SS13
Sana Safinaz: If you were lucky enough to get your hands on any of the Sana Safinaz SS13 jewels then you clearly took pains to do it. We hope the white lace with the fluorescent green or pink dupatta was one of them. While the entire range has out done itself yet again in terms of enhanced intricacy of embroideries and the addition of Phulkari and woven fabrics, this one is definitely a timeless design which is hard to come by in lawn.
Zaffran by Sania Maskatiya
Sania Maskatiya: Her debut collection in collaboration with Sapphire Textiles held every bit the signature elements associated with the label. A rich culturally infused aesthetic inspired by the historic Indus Civilization and visual influences of the Sub-continent’s colonial era. One could see the amount of research and thought employed in each authentic design. We loved the easy to wear stitched kurtas and while the ancient heritage imagery would be our popular choice for the younger crowd, the Zaffran with its intricate fully embroidered back and sleeves using floral and bird patterns for spring was the prettiest of all.
Nida Azwer: The young designer who amazes us every time for how much she has single handedly accomplished at such a young age, characteristically launched her debut lawn independently as well. The detailing in her collection could only be done by an artist, with designs inspired from the glorious east to ethnic pottery crafts and finally the historic architecture of Europe. The Iznik pottery print with the signature gold screen print border would be our pick for being one of a kind in every way from the color palette to the print itself.
Nargis Fakhri in Crown Jewel by Elan
Elan by Khadijah Shah: From Elan we learnt how to truly celebrate spring with brighter colors and striking prints all the while retaining elegance without going over the top. Khadijah’s use of Persian, Turkish, and Indian mosaic patterns were brilliantly incorporated with classic florals for a vibrant and cheerful collection. The Crown Jewels print would be our top pick for its balanced use of color and mystical evocative patterns.
Aamina Sheikh for Kamal Lawn by Zara Shahjahan
Zara Shahjahan: It seems all the debut designers have been hitting it out of the park this season. Kamal Lawn by Zara Shahjahan’s peachy feminine florals and pastels were a delightful sight. Their signature mark was the consistent refreshing quality to the prints. The soft hues and pencil sketch like print made this one of our favorites.
Print Museum by Fahad Hussayn
Fahad Hussayn: The Print Museum collection by Fahad Hussayn was more than just lawn. The designer took it a step further by adding modern digital silk prints to the mix and for us they were the best part of the eclectic selection. The abstract and pop art prints were something new and therefore one of our top picks.
Khaadi Digital Prints
Khaadi: Khaadi lawn has become a staple for women across the country and reasonably so given its competitive pricing and appealing prints. This year the prêt giant went all out to create six unique theme collections for Spring 2013 making it incredibly hard for us to choose. The winner was the limited edition digital print collection that is a step out of their usual comfort zone and showcases a stellar range of psychedelic mish mash prints.
Deepak Perwani: Having had a few years experience in the world of lawn, Deepak Perwani’s collection provided an array of color and style to ensure there was something for everyone. ‘Just Deepak’s’ most impressive distinctive mark were the innovative color permutations. For us the one that stood apart was a luscious black and yellow gold that works beautifully for evening wear.
Kashmir by Crescent Lawn
Crescent Lawn: Faraz Manan drew on rich European baroque influences and the majesty of the palaces of Jaipur and merged it with the vibrant colors reminiscent of Florence to the Orient. His is a collection filled with opulent luxury and nostalgic flavors. Among the ‘cities of the world’ collection our top pick is the emerald green ‘Kashmir’ print.
Misha Shafi for JJ Valaya
JJ Valaya: For the first time a renowned Indian couturier and esteemed member of the Fashion Design Council for India, delved into our lawn industry to produce a regal collection that boasts primal Indian culture and the woven gold Banarsi borders we love. The navy and antique gold detailed suit with the heavy richly embossed dupatta was our top pick.
Misha Shafi at the Karachi Preview