The exclusive premiere of the collaborative venture between Lahore based designer Zara Shahjahan with leading textile house So Kamal to introduce their eclectic Spring/Summer 2013 Lawn is all set to take place this afternoon, however we bring you an exclusive first look at the stunning shoot featuring brand ambassador Aamina Sheikh! We couldn’t wait to show you a preview before the official release!
The designer draws inspiration from tradition timeless florals and vintage Persian aesthetic, to introduce 15 distinct designs, each in two-colour variations with a diverse colour palette consisting of options in vibrant hues as well as more subtle pastel shades. The collection will offer a diversity of design options with fabric uniquely printed to allow for multiple stitching options complete with chiffon dupattas. A customised design kit will also accompany each print with requisite borders, brooches, laces and embroideries for a complete look. Further, the collection also includes stitched lawn kurtas as tailored by So Kamal available in multiple sizes. The stitched lawn kurtas are priced at PKR 3,000 and unstitched three piece outfits at PKR 4,000 to PKR 5,000.
Commenting on her designs Zara said, “The design philosophy behind Kamal Lawn by Zara Shahjahan is very simple – our focus was on creating prints that are beautiful and in vogue yet which capture the essence of my brand which is chic, bohemian and vintage. There is no age bracket to our designs and our prints can be worn by women of all ages – this collection is an ode to femininity and sophistication.” Zara has successfully instilled a sense of happiness and cheer in the prints perfect to keep cool and calm in the upcoming heat!
The collection will be exhibited on 07th March in Karachi at Dolmen City Mall’s Atrium, on the 12th of March in Lahore at the Flagship So Kamal Store at 10 Q in Gulberg, on the 13th of March in Islamabad at the So Kamal Store in the Centurion Mall and at their Flagship Store in Burj Plaza, Kohinoor City on 14th March in Faisalabad and Multan. Mark your calendars accordingly!
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