Weekend Obsession: Ayesha Somaya S/S2013 Lawn Prints!

by Secret Closet on February 15, 2013 in Weekend Obsession

Ayesha_Somaya_Lawn_2013_Designs

This just in, Ayesha Somaya Spring/Summer 2013 Lawn will be releasing nation wide on 23rd February 2013! However, while you wait we bring you the first exclusive preview of each of the beautiful prints so you can make a list of the ones you love most! The extraordinary team of Ayesha Somaya that created waves with their debut lawn last year, are all set to once again bring forth a diverse collection of colors and patterns designed to ensure suitability to women of all ages.

We especially loved the delicate Chikankari selection never seen before in a lawn collection. The exclusive line will feature ten wholesome prints each in two colors with a price range of Rs 3,790-Rs 3,990. Select embroidered necklines and borders will also be included. Speaking about their collection Ayesha and Somaya commented, “We first established our luxury women’s wear designer label in 2008 fusing together our individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring. With our lawn collections, we are able to draw upon the strength of our textile experience and pair it with our signature Ayesha-Somaya design sensibility which is focused on femininity and elegance, interpreted both within the Eastern and Western aesthetic.”

Brand Ambassador; actress Momal Sheikh

The prints include trendy geometrical patterns, shaded artistic designs, and delicate motifs inspired by nature in spring all dipped in a kaleidoscope of summery hues with some classic neutrals.

Watch out for the shoot featuring the beautiful actress Momal Sheikh as the official brand ambassador of Ayesha Somaya Lawn coming soon. The 3 day exhibit will be held in Karachi at the Dynasty Ground near Do Talwar from 23rd February and will be retailed at leading stores throughout the country.

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