Shutterbug: Celebrations!


How does the power to place your order for an outfit by your favorite designer and the ability to view every detail of the garment at the click of your fingertips the minute you see it strutting down the runway, live at fashion week sound to you? If this is blowing your mind then prepare to be blown because this is exactly what the partnership between Hum TV and Labels entails. The power to ‘shop the runway’ said Zahir Rahimtoola CEO of Labels as he explained to Secret Closet the thought process behind this merger between the digital fashion world and television media.

Zahir giving his eloquent speech

family, friends, and media

Ayaz Anis and Nadia Hussain

Secret Closet was honored to attend the exclusive event marking the collaboration between the two companies as both Zahir and Sultana Siddiqui, CEO of HUM TV completed the ceremony of signing  the memorandum of partnership. Among those present at the intimate gathering hosted at Cafe Flo were actress Mahira Khan whose wardrobe in her record breaking HUM TV dramas Hum Safar and Shehr-e-Zaat, sponsored by Feeha Jamshed and  Sania Maskatiya cast a spell on audiences worldwide. These outfits were made available on the Labels eStore and sold at lightning speed according to Zahir! The merger will allow global HUM TV viewers to access designs they see on their screen via the Style360Labels eStore.

Maheen Karim with Feeha Jamshed rocking street style in houndstooth printed tights, white shirt, vest and a blazer with Adnan Pardesy

Maheen Karim looking gorgeous in a new haircut wearing a micro print tunic with an elevated hemline with Umair Tabani

Shamaeel Ansari and Sanam Chaudhri, we are loving their bright red lipped look!

Maheen Khan wearing her signature Gulabo disco print available at FPL

Feeha was also present with her brand ambassador Mahira as were Umair Tabani, Executive Head of Sania Maskatiya, along with Maheen Karim the new Creative Head of Bonanza RTW, Mohsin Saeed of Pink Tree, Tapu Javeri, Amean J, Hira Tareen of H&Z, Sanam Chaudhri, and ofcourse Shamaeel Ansari and Maheen Khan of Fashion Pakistan who came to show their support and encouragement for this valuable partnership that aims to take our industry into the next phase of expansion.

Mahirah Khan wearing herself looking stylish in a pilgrim collar berry top and black skinnys from Thailand looking beautiful with Umair Tabani

Sherezad Rahimtoola with Shamsah Hashwani and friend

Maheen Karim and Hira Tareen

Ayyan wearing herself, we love her in this edgy all black avatar a shift from her usual pretty girl style

For more exclusive pictures of our celebrity sightings visit Secret Closet Spotted Gallery! On behalf of Secret Closet we wish both Labels and HUM TV our heartiest warm wishes.

One Response to “Shutterbug: Celebrations!”

February 21, 2013
Style 360 LABELS | LABELS Spotlight

[…] the first time in Pakistan’s history, 2 brands come together to form a stratetic partnership through which designers will get a global platform to show their collections to an even wider […]

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