Weekend Obsession: Fiction Concepts Eid Collection Out Now!

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This weekend is all about Eid shopping and the best place to start would be at the Fiction Concepts store which just launched its delicious range of Eid Formals and Pret wear. We got a behind the scenes preview at the shoot for the collection and we can guarantee that you will not be disappointed. Rabia Wahab has out done herself with a range of delightfully colored discharge prints on silk and voile, embroidered narratives and motifs, plus her signature ethnic block prints. For the first time her label has also introduced made-to-order saris in chiffon worked with variations of block print, surface embellishments and kaamdani detailing.

Colorful selection of discharge prints

Embroidered sari

What we love about Rabia is her consideration for the universal buyer. Her brand offers something for everyone  which is why fortunately or unfortunately we have never left her store empty handed! The store offers a wholesome selection of designs and cuts and this Eid collection is no different. From simple elegance to popping glamour Fiction Concepts has it all.

Signature ethnic print

Nida and Ashi styling Nadia Baloch

Keeping in mind the Fall season, Rabia has used some gorgeous rustic olives with bronze and blacks with touches of vibrant color. For Eid Day wear she includes brighter colors with intricate folk lore and bird motif embroideries. Each piece is complemented by her signature block print palazzo pants, this time she has introduced the trousers in discharge print as well.

Black kurta with folk lore embroidery

The shoot was styled by our very own Nida Khan at Tariq Amin Salon who gave Nadia some soft pin curls and later worked in pinned hair twists which are extremely popular these days. Stayed tuned for tips on perfecting the ‘twist’! To view the complete collection visit the Fiction Concepts Profile page. The range is exclusively available at the Fiction Concepts flagship store open on Sundays as well from 2pm onwards.

 Signature elegant block print

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