Weekend Obsession: The Party Continues…

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With the approach of Chandraat, Eid festivities are at their peak with leading multi-label stores offering never ending attractions for happy shoppers. Ellémint|P R Ê TThe Designers, and Brands Just Pret in particular have been entertaining their fans over the past couple of weeks with a stream of Eid collections by popular young labels such as SNL, Umsha, Aisha Alam, Rabail Quraishi, Saakh, Sania Maskatiya and many more. It is great to see the amount of effort deployed by these stores to showcase fresh young talent and give customers the opportunity to interact personally with the designers themselves at these events.

Designers stocking at Ellémint|P R Ê T

Ellémint|P R Ê T held its Eid Fete on 6th August displaying collections by 25 designers including SNL, Rabail Qureshi, Asima Rushna, Cranberry and many more, each one possessing their own characteristic elements with an emphasis on chic cuts and silhouette. A common factor witnessed in all the collections was the use of bright shades. Tangerine, scarlet, greens, yellows and even blacks were the order of the day. Afreen Shiraz, founder of the store was present entertaining guests thoroughly excited by the massive turn out. The boutique has planned another ‘Hulla Gulla’ event on 18th and 19th August that includes a sale, mehndi application, bangles and jewelry collections to compliment your Eid attire. Visit the Ellémint profile page for more pictures of the event.

Afreen Shiraz with guests

The Designers has been hosting a two week Ramadan exhibition of its designers as well. The store has been flooded with customers and socialites participating in shopping and ongoing festivities. Some of the designers showcased include Rizwan Baig, Nida Ali, Mehdi, Sania Maskatiya, Umsha, Rabeeya Moin and many more. The display also introduced exquisite diamond jewelry; Naaj by Najia Anis. The celebrations continue with a Chandrat festival being organized for the 17th, 18th and 19th of August and special discount packages on Chandrat. The festival will include nail art and mehndi application as well as bangles to mark Eid. Visit The Designers profile page for more pictures from the Dubai launch event of the store.

Hina Bayat and Amna Malik

Nadia Hussain wearing Umsha with Najia Anis of Naaj

Marvi Sarfaraz in Cranberry

Brands Just Pret hosted a glamorous fashion show and a week long exhibit displaying works by 20 of its designers including SNL, Madiha Noman, Unbeatable and Saakh among others at its flagship store in Dolmen Mall. The event was a raving success as fans enjoyed the show and mingled with the designers and hosts Somaya Adnan, Hadi Anwar, and Hasaah Hadi.

This weekend make sure you attend these stores to take advantage of the discounts and participate in the festivities!

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