With the approach of Chandraat, Eid festivities are at their peak with leading multi-label stores offering never ending attractions for happy shoppers. Ellémint|P R Ê T, The Designers, and Brands Just Pret in particular have been entertaining their fans over the past couple of weeks with a stream of Eid collections by popular young labels such as SNL, Umsha, Aisha Alam, Rabail Quraishi, Saakh, Sania Maskatiya and many more. It is great to see the amount of effort deployed by these stores to showcase fresh young talent and give customers the opportunity to interact personally with the designers themselves at these events.
Designers stocking at Ellémint|P R Ê T
Ellémint|P R Ê T held its Eid Fete on 6th August displaying collections by 25 designers including SNL, Rabail Qureshi, Asima Rushna, Cranberry and many more, each one possessing their own characteristic elements with an emphasis on chic cuts and silhouette. A common factor witnessed in all the collections was the use of bright shades. Tangerine, scarlet, greens, yellows and even blacks were the order of the day. Afreen Shiraz, founder of the store was present entertaining guests thoroughly excited by the massive turn out. The boutique has planned another ‘Hulla Gulla’ event on 18th and 19th August that includes a sale, mehndi application, bangles and jewelry collections to compliment your Eid attire. Visit the Ellémint profile page for more pictures of the event.
Afreen Shiraz with guests
The Designers has been hosting a two week Ramadan exhibition of its designers as well. The store has been flooded with customers and socialites participating in shopping and ongoing festivities. Some of the designers showcased include Rizwan Baig, Nida Ali, Mehdi, Sania Maskatiya, Umsha, Rabeeya Moin and many more. The display also introduced exquisite diamond jewelry; Naaj by Najia Anis. The celebrations continue with a Chandrat festival being organized for the 17th, 18th and 19th of August and special discount packages on Chandrat. The festival will include nail art and mehndi application as well as bangles to mark Eid. Visit The Designers profile page for more pictures from the Dubai launch event of the store.
Hina Bayat and Amna Malik
Nadia Hussain wearing Umsha with Najia Anis of Naaj
Marvi Sarfaraz in Cranberry
Brands Just Pret hosted a glamorous fashion show and a week long exhibit displaying works by 20 of its designers including SNL, Madiha Noman, Unbeatable and Saakh among others at its flagship store in Dolmen Mall. The event was a raving success as fans enjoyed the show and mingled with the designers and hosts Somaya Adnan, Hadi Anwar, and Hasaah Hadi.
This weekend make sure you attend these stores to take advantage of the discounts and participate in the festivities!
DREAM Luxe Sleepwear by SecretCloset X Farah Talib Aziz on the #SCEstore !
We are extremely proud to bring to our viewers Secret Closet’s first exclusive designer collaboration with luxury design house Farah…
Weekend Obsession: Sania Maskatiya Reveals “Ame-soul” Eid’17
Sania Maskatiya entered the Pakistani fashion scene back in 2010 and since then she has not looked back. Known for…
Weekend Obsession: Top 6 Pieces we Want Now at the Nida Azwer Atelier!
In the mood for old world elements meets a contemporary flair, we decided to drop by the Nida Azwer atelier to check…
Daraz Back to School- Channel some Cool when you Return to School!
It’s that time of year again- summer vacations are almost over and we know how difficult it is to come…
- Behind the Scenes
- Bollywood Blast
- Colors to keep
- Designer Debut
- Exhibition Hit List
- Gift Guide
- Hair File with the Experts
- Health & Beauty
- Lawn Fever
- Makeup File with the Experts
- Project Runway
- Ready, Set, Shoot!
- Style Notes
- Sunday Fun
- The International Edit
- The Secret Word
- Top Ten Anything
- Travel Diaries
- Trend Alert
- Weekend Obsession
- What's in Her Closet?
- What's in Store
- 1 week
Ayesha Ibrahim presents her Spring/Summer’19 Lawn! Sway with style this summer in the designers luxury lawn featuring the designers signature…