Designer Debut: Ayesha Somaya mid-Summer Lawn

by Secret Closet on July 07, 2012 in Designer Debut

ayesha somaya feature

It’s that time of the year again ladies, the new wave of designer lawn collections is upon us and as hard as you try you cannot resist it. This Summer there is an additional temptation. Ayesha Somaya entered the lawn industry earlier this Spring as the stylists for Paulsha Lawn. This Summer however they have launched their own signature label available at all Portia outlets from 11th July.

Ayesha Somaya’s expertise at print and color blending comes across vividly in this latest luxury lawn collection. We love their abilities to combine shades and colors that have an aesthetic appeal and refrain from being an explosion of too many colors which often leads to a busy and garish display.  The suits are packaged with generously embroidered long neck pieces and borders for a semi-formal look. The price range for the suits is between Rs 3690- Rs4390.

Commenting on their latest collection and marked style Somaya Adnan co-founder of Ayesha Somaya remarked  “Our signature is a combination of detail, luxury and tailoring. We strongly believe when it comes to fashion, its not just about smart clothing but its also about grooming your personality as a whole. Our work constantly evolves within an aesthetic which is sophisticated both in the Eastern and Western sense. We bring to you the first of many lawn prints to come.”

After establishing themselves as icons of pret and couture, Ayesha Somaya have now decided to take on the extremely competitive world of luxury lawn. We wish them all the success on their new venture and look forward to opening day. We have included some of our top picks from this collection that particularly appealed to us due to their striking color arrangements and distinct patterns. View the entire collection on their profile page and pick your favourites!

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