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08/20, 2018

Ready, Set, Shoot! : Zohra Alam’s Old School Eid Collection!

What is most admired about Zohra Alam is the fact that she captures the mood of an occasion. With each collection, be it a formal or a pret, she has made the woman wearing her creations feel unique and dressed for the occasion that beckons. The brand weaves classical pieces that are your closet’s best friend or the kind…

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08/17, 2018

Ready, Set, Shoot! : Don Traditional With Nida Azwer’s Eid Collection!

If there’s one thing Nida Azwer has strived to do, it’s been to revive old techniques of craftsmanship and combine them with contemporary styles. Since 2005, Nida has carried her deep appreciation for local artistic methods, and has faithfully infused their touch in each of her collections – from bridal to pret to ready to wear. When you become…

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08/16, 2018

Exhibition Hit List: Allure By MHT Is Set To Launch Their Eid Collection On The 18th Of August!

Your Eid outfit will be incomplete without some gorgeous accessories from Allure By Mehreen Tabani to jazz up your look! The jewelry designer is constantly applauded for her unique take on color, cut and style- creating accessories that really pack a punch. Statement and all things bling- Allure is all about its name; bold, beautiful and each…

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08/15, 2018

Ready, Set, Shoot! : Embrace The Light Of Day By Ammara Khan!

With Eid drawing closer to us as each day passes, every day is a new opportunity to pick out what you’re going to be wearing. Yes, you can be one of those girls that are looking for the perfect outfit that’ll be exclusively for the ‘gram or you’ll be looking for something signature that you’ll keep in your wardrobe…

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08/15, 2018

What’s In Store: Suffuse By Sana Yasir Launches Her Latest Luxe Collection!

Available in stores today we can’t wait to get our hands on Suffuse by Sana Yasir’s ready to wear collection! A range that is diverse and all inclusive- it’s available as un-stitched fabric for those of you who prefer styling your own look and in stitched variety for people on the go! A name that has permeated…

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08/13, 2018

Ready, Set, Shoot! : Chashme Shahi By Misha Lakhani Hits Stores!

If there’s one thing Misha Lakhani never compromises on, it’s capturing the beauty and antique craftsmanship of interior Sindh. Her new Eid collection that hit stores on August 11th, Chashme Shahi is a tribute to the ethnic majesty in Shujabad and other parts of interior Sindh.

Imagine yourself walking outdoors on a summers day with a calm wind accompanying your…

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08/10, 2018

Ready, Set, Shoot: All Eye’s On Morri’s Latest Collection Zardozi!

Taking inspiration from global art and design, Morri translates canvas art onto the garment and further enhances it by diversified techniques. Morri’s work celebrates the fusion of sub continental heritage with the modern times to pay tribute to the modern woman. The brands latest collection features an innovative capsule of impeccably tailored contemporary silhouettes fused with a fresh take…

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08/10, 2018

Exhibition Hitlist : Your Round-Up Of What’s Happening in Your City This Weekend!

It’s time to stay by your phone and make sure your WiFi is as fast as your fingers because your favorite designers are coming out with their latest Eid collections for the holiday season! Now if you’re the kind of girl who loves to go and check out what’s in store, then we’ve taken the liberty of…

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08/09, 2018

Whats In Store? : Sapphire’s Latest Hommage Collection!

Independence day is just around the corner and we cannot be more excited to show our love for our beloved country. Sapphire just launched their latest HOMMAGE collection. It comprises of 5 designs that have been inspired by different elements which are unique to Pakistan. One thing to love about this collection is that it is not green- so it can…

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08/09, 2018

Exhibition Hit List: Sanam Chaudhri’s Eid Exhibition on the 10th Of August!

Sanam Chaudhri has a refreshing honest and upbeat approach to style. Her collections are smart and bold and never fail to surprise. From her unique take on the traditional tunic to her use of delicate finishings including tassels, laces and embroideries; the designer is constantly upping her game and this season we’ve got a sneak peek at…

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08/08, 2018

Ready, Set, Shoot! : Zara Shahjahan’s Enchanting Eid Lawn Collection Out Now!

The very ethos of Zara Shahjahan is to capture antique beauty within each of their collections. From their ethereal bridal collections that tell stories of empowering Maharanja’s to lawn collections encapsulating the poignant chapters of our culture, Zara Shahjahan has provided us with all the goose bumps as well as treasured wardrobe pieces. As Eid approaches and ladies all…

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08/06, 2018

Ready, Set, Shoot! : Zainab Chottani’s Playful Eid Collection Out Now!

The Pakistani fashion industry has many names that float from circuit to circuit. There are some that remain synonymous with tradition and some that venture towards the contemporary. And then there are some who manage to fuse both ways of designing. Since 2009, Zainab Chottani has strived to steer her brand from making extravagant bridals to breezy prets. As…

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08/02, 2018

Ready, Set, Shoot!: Tena Durrani’s Eid Festive Lawn Is Up For Grabs!

Household name Tena Durrani wows us once again with her latest range of Eid Festive lawn in collaboration with Al Zohaib Textiles. An amalgamation of the designers signature style- Tena focused on creating statement ensembles that are all about tradition with a splash of modernity! Made of lush shades of sunny yellow, midnight blue, burnt orange and…

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08/02, 2018

Ready, Set, Shoot!: Mina Hasan Turns Up The Heat With Latest Range Of Luxe Looks!

 The Mina Hasan label prides itself on creating clothes that are alluring and regal; the designer’s pieces bear an air of magnificence and extravagance. Using majestic traditional flowing silhouettes, embellished with elaborate hand crafted embroidery each creation is a portrait of beauty. This season Mina Hasan is set to glam up our summer wardrobe with her latest…

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08/02, 2018

Ready, Set, Shoot! : Sapphire’s New Eid Collection Has You Ready!

The brand Sapphire has always remained faithful to their commitment of providing the high street fashion scene with all kinds of things for every woman and her style. From providing elegant formal wear for your next party, or daily wear for your day at the office, Sapphire continues to deliver us all something we all treasure for the years…

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08/01, 2018

Ready, Set, Shoot! : Zaha Hits The High Street!

Flamboyant silhouettes. Sublime prints. A burst of color on a blank canvas. The working girl turning heads when she’s looking to be the game changer for the day. The fashionista who’s wardrobe needs another staple outfit to play around with. The young girl who’s looking to switch up her image with something vivacious. Khadijah Shah’s new brand, Zaha, isn’t…

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07/31, 2018

Ready, Set, Shoot! : Khaadi Classics For The Win!

Since 1998, Khaadi has strived to juxtapose ancient and contemporary trends. With each collection put forth, they successfully remind us of our cultural heirlooms, exuding pride as well as remembrance of our ethnic roots. Their new collection of embroidered lawn helps accentuate femininity along with a vibrant take on geometric patterns.

Lawn has always been…

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