02/19, 2018

The Secret Word: Mahgul Rashid Wears the Sapphire Crown!

When news broke out that Sapphire was searching for a new creative head after Khadijah Shah’s exit, the entire fashion world was kept in suspense. Everyone began to wonder who would be bold and daring enough to take on a coveted position as this one? A few weeks ago, it was revealed that Mahgul Rashid would be Khadijah Shah’s…

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02/19, 2018

Behind The Scenes: Taking Pakistani Fashion Global- Yasmeen Jiwa Is All Set To Showcase At Paris Fashion Week!

A true fashion legend in Pakistan, Yasmeen Jiwa has built her label brick by brick over the last two decades. She is renowned both at home and abroad for her exotic, luxurious bridals and formals along with her casual retail pret and luxury pret ranges as well. Her invaluable experience and innate aesthetic shines through all her…

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02/16, 2018

Ready, Set, Shoot!: Elan Vital Spring 2018 Collection

Elegance, style and panache that the label represents; Elan is all about about innovation and creating designs that everyone absolutely adores! From modern to traditional, heavily worked or elegantly embellished, all the creations falling under the label’s umbrella are timelessly beautiful, season after season. Élan’s aesthetic seeks to fuse a sense of restrained glamour with a flourish of…

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02/15, 2018

Top Ten Anything: Street-Style Looks from NYFW 2018!

Chocolates and red roses weren’t the only things flooding our news feeds this week! The glitter and glamour of New York Fashion Week has kept us entertained, and a crucial part was the distinctive but trendy street-style looks that graced the streets. From the classic all black with a leather jacket to pale pink fur, we’ve taken…

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02/15, 2018

What’s In Store: Strut Into The Spring Season In Style With Nida Azwer’s Latest Collection!

Traditional meets contemporary- that’s what Nida Azwer’s brand is all about; the label is renowned for its classic timeless elements infusing traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and ‘miniature embroidery’  into modern silhouettes. This spring season the designer brings to life a collection that fits everyone’s style needs- whether you’re looking for that classic…

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02/14, 2018

What’s In Store: Make A Style Statement With Sana Safinaz’s Spring/Summer’18 Collection!

Sana Safinaz is back with an exciting new ready to wear collection just in time for Spring time! Easy on the pocket and easy on the eyes the range is your ultimate style fix this season- featuring a myriad of unique trendy cuts, lots of floral and geometric imagery and lets not forget a fresh color palette…

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02/12, 2018

Ready, Set, Shoot!: Flower Power- Morri Introduces Their S/S’18 Collection “Botanique”

Get Spring time ready with Morri’s latest Spring/Summer’18 collection! The brand introduces a fun range of clothing made from breathable hand woven fabric for the first time ever- since the weather is steadily warming up; we bid adieu to our shawls and velvet’s and say a big hello to fabrics which are easy to wear and ensure…

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02/11, 2018

The Secret Word: Ainy Jaffri Shares it All

She graced cinemas around the world in early 2017 with her film Balu Mahi and delighted the audiences and critics alike with her seemingly effortless portrayal of the fiercely independent and determined Mahi. What really wowed everybody and made them sit up and notice was her incredible versatility switching between the characters of Mahi and her avatar…

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02/09, 2018

Exhibition Hit List: Canary Cove & Breathe’s Spring 2018 Exhibition On The 9th Of February!

Honor the spirit of the new season with a limited edition collection that celebrates nature. Canary Cove’s Spring 2018 Capsule Collection is an assortment of minimalist jeweled accessories inspired by floral & winged motifs. Buds, bees, butterflies, and as they blossom so begins a fresh, new journey in the cycle of life. So it goes for lovers, young…

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02/07, 2018

Ready, Set, Shoot! Farida Hasan’s new SS18 Formals Out Now!

This mother daughter duo is known to weave alluring outfits that not only mesmerize but dazzle a crowd. We are beyond thrilled to announce that Farida Hasan has launched their new Spring Summer Formal line. Perfect for your nights out and your weddings, which are still continuing well into the year! Their pieces are spring and summer…

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02/07, 2018

Ready, Set, Shoot!: Shiza Hassan’s Bridal Couture Range “Aroos-e-Shehnai”

This season it’s all about cascading silhouettes, intricate details and lush color schemes for Shiza Hassan’s wedding wear collection- the designers creations consist of the finest fabrics adorned with splashes of gold and silver hand work; customized ensembles featuring Shiza’s signature elements of stark floral and bird motifs make for striking collection of works.

The Lahore…

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02/06, 2018

Ready, Set, Shoot! Sapphire launches its new Luxury Satin collection 2018

by Secret Closet on February 06, 2018 in Ready, set, shoot!

We have been eagerly awaiting the release of this years Sapphire’s Luxury silk collection, and now that it is finally in stores today, we can hardly contain our excitement! Their collection allows for every woman to glisten in the spring and summer months. Whether it’s a casual hi-tee or a formal get-together, these luxurious silk numbers…

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02/03, 2018

Style Notes: Fashions IT Girls Take Europe!

Fashions IT girls recently took over Europe during the winter holidays- models Sadaf Kanwal, Alyzeh Gabol along with stylists Samiya Ansari and Ania Fawad headed over to Paris and Berlin to collaborate with Pakistani designers and the Pakistani embassy in Berlin for a show stopping fashion parade featuring designs by Ali Xeeshan and Deepak Perwani!


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02/01, 2018

What’s in Store: Address’s Luxury Comes to Life

by Secret Closet on February 01, 2018 in What's in Store

Are you thinking about remodeling? Are you looking to upgrade your space to look like something straight out of a movie set? Address has got you covered with their new furniture ensembles for living rooms and lounges!

Address aims to make your home feel like a home. Their careful craftsmanship is what allows them to…

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02/01, 2018

Style Notes: What’s In Her Bag With Maha Ahmad Hussain!

Working a full time job at Sana Safinaz as a fashion merchandiser and being a mom can make for an extremely hectic lifestyle but Maha Ahmad Hussain pulls off this feat effortlessly! Managing work, a social life and her adorable two son’s- this fashionista’s style is forever on point; we just had to know what keeps her…

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01/31, 2018

What’s In Store: Suffuse by Sana Yasir’s “Jardin D’Eden”

Suffuse by Sana Yasir’s latest collection Jardin D’Eden plays with the modern silhouettes and embellishments which are a signature element to the designers work. Handcrafted with perfection, the collection is for those who dare to make a statement. It features a combination of unique patterns which are brought to life using delicate peals, sequence and embroideries in…

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01/30, 2018

What’s in Store: Farah Talib Aziz Ultra Luxe Silk

Farah Talib Aziz never fails to deliver statement and elegance in each collection she releases. From picture perfect bridals to versatile silhouettes, FTA always reigns supreme! We are unbelievably happy to say that the perennial designer has another flawless collection debuting, and we simply can’t get enough of it.

Ultra Luxe Silk is a collection filled…

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