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10/22, 2018

What’s In Store: Prints & Solids From Ammara Khan’s “Amber” Collection We Adore!

With the weather slowly changing from hot and sunny to windy breezy days; we’ve realized it’s time to change up our wardrobe for the autumn season too- Ammara Khan’s latest ready to wear collection ‘Amber’ is a beautiful combination of the designers signature prints and solids in lush hues inspired by the fall season! Putting in all her passion…

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10/19, 2018

What’s In Store: Cross Stitch’s ” Chapter North- A Modern Nomad” Series!

Embarking on a journey with Cross Stitch as they made their way to “Chapter North”- third part to the Modern Nomad series.  Creating limitless, beautiful designs rooted in the ancient art form. The label merges traditional thread work with contemporary trends and colors to to offer a versatile unstitched collection. This season the brand launched a new range…

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10/16, 2018

What’s In Store: The Goto.com.pk Sale Guide!

Get ready to shop till you drop with Goto.com.pk. The online shopping portal is hosting a one of kind shopping extravaganza, Goto Online Shopping Hungama, offering up to 75% discounts on a wide range of products from fashion to home decor, smartphones to home appliances, makeup products and so much more on the 19th, 20th, and…

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10/11, 2018

Style Notes: Rabia Farooqui Hits All The Right Notes Donning Nadia Farooqui Designs!

Nadia Farooqui designs comprise a spectrum of styles catering to a diverse client base from classic to contemporary for women of all ages. A young entrepreneur with a tenacity to understand complex silhouettes, colors and patterns effortlessly Nadia has quickly made herself an active member of the fashion community. We recently spotted the designers sister Rabia Farooqui;…

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10/11, 2018

Ready, Set, Shoot! : Say Hello To Bellissima By Sana Abbas!

What started off as a modest design house in 2009 has grown into one of the most sought after studio’s for brides to be. Sana Abbas has tapped into the couture market, and brought her own signature flare, with each collection taking everyone’s breath away. The main drive behind such creation is her passion for making exquisite couture, allowing…

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10/09, 2018

What’s In Store: Fall Fashion By BeechTree We Can’t Wait To Get Our Hands On!

BeechTree fits beautifully into what Pakistani high street pret is all about. A concept brand inspired by our year round summer, offering easy to wear understated yet stylish pieces in breathable cottons that reflect a primarily modern eastern cut and craft for city slickers who are always on the go! Their latest unstitched collection features rich fall…

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10/08, 2018

What’s In Store : alKaram Opens Its Doors To Lahore!

For the past 30 years, alKaram has been a trusted ally in helping fashionable women embrace their style. Their creativity has strengthened with each year with colorful designs and trendy cuts, that are all found at affordable prices. It’s a place where one can visit and seldom leave empty handed, because chances are there will be something calling your…

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10/05, 2018

What’s In Store: Shop Salt By Ideas Trendy Winter Collection 2018!

Get set ladies; sweater weather is quickly approaching and Salt By Ideas has launched a brand new range of looks just in time for the winter season! Whether you’re traveling up north to take on extreme chilly weather or staying by the sea to enjoy the cool breeze; the brand has just the right look for all your styling…

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10/05, 2018

The Secret Word: Sania Maskatiya Talks NYFW2018!

Sania Maskatiya’s brand is known for pushing boundaries and reaching new heights of success which has not only rewarded the brand but also Pakistan. This year, the perennial designer was chosen to showcase her Western pieces from her extension brand, Sania’s Studio, in one of the world’s most fashion focused runways – NYFW. Not only was it…

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10/04, 2018

Project Runway: Shamsha Hashwani Showcases Her Latest Collection SHANAZ At Vancouver Fashion Week!

One of our favourite designers, Shamsha Hashwani embarks on her second International Fashion Show – Vancouver Fashion Week Spring/Summer’19 with her latest collection ‘Shanaz’. In Shamsha’s words: “This collection is very close to my heart as it is a tribute to my late-mother, Shanaz. Shanaz symbolizes love, compassion, integrity, courage and endurance. My mother was my support,…

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10/04, 2018

Project Runway: FPW2018 Deepak Perwani’s First Solo Show!

The third and final day of fashion week centered around one designer. His name has grown to become one of the most well known and respected in the country. He was one of the first designers to step up and help create the industry we look up to today. His hard work and loyalty to his vision has been…

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10/03, 2018

Exhibition Hit List: Farah Talib Aziz’s Festive Luxe Pret Collection Set To Launch On The 5th Of October!

With a design philosophy is to magnify femininity, Farah Talib Aziz is a power house designer who ups the ante with each collection she releases. With the help of regally draped cloth and expert artisans, while maintaining a form of elegant sophistication- this season the designer launches her latest range of Festive Luxe Pret to be launched…

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10/03, 2018

Project Runway: FPW2018 Top Picks – Wardha Saleem, Rano’s Heirloom, Maheen Karim and Maheen Khan!

With every Pakistani Fashion Week, we see breathtaking collections that meticulously tell a story and set a mood for the audience that eagerly wait to be dazzled. The second day of FPW featured some of the nations most loved designers that either payed homage to the antique and traditional techniques or used the runway to advance to…

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10/02, 2018

Project Runway: FPW’18 Day 1 Top Picks- Tena Durrani, Lajwanti, Zainab Chottani & HSY!

Fashion Pakistan Week Winter Festive ’18 day one started off with a bang! The three-day event featured some of Pakistan’s most cutting edge designers who showcased their most exquisite bridal and winter festive collections, highlighting the latest trends for the season. Day One of FPW’18 showcased collections by  Tena Durrani, Huma Adnan, Lajwanti, Zainab Chottani, The Pink Tree…

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09/27, 2018

Ready, Set, Shoot! : Sana Salman’s Ethereal Autumn Winter Collection Is Calling Your Name!

Since the launch of her brand in 2010, Sana Salman has remained loyal to her motto, “A dress can change your life.” From putting out collections that strike the hearts of women from all ages to paying homage to traditional styles, Sana Salman’s brand has blossomed into one of the most fashion forward brands in Pakistan. The brand aesthetic…

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09/27, 2018

What’s In Store: Accessories You Need To Jazz Up Your Fall Look From Aura Art By Saba Talpur!

Up your style quotient this fall season with Aura Art by Saba Talpur- a jewelry brand that is both luxurious and trendy; their designs will last a life time and never go out of style. The brand specializes in creating a carefully crafted versatile mix of pieces that ranges from vintage polki, kundan and diamond bridal sets to…

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09/26, 2018

Ready, Set, Shoot!: Zara Shahjahan Introduces Her Latest Collection “A Monsoon Afternoon”

An ode to growing up in the 70’s- Zara Shahjahan’s latest shoot for her collection “A Monsoon Afternoon” is all about a simpler time when one would spend time laying under cloud filled skies and enjoy the summer weather. Dancing under monsoon rains and enjoying the little things about nature. A range that can be worn by…

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