02/15, 2019

What’s In Store! : Shehrnaz’s SS Collection Is Calling Your Name!

You can feel spring welcoming you bit by bit with each passing day. The weather slowly changes and the very first indications start to show. One of the first we’ve come across is spring collections from various designers that are being announced or showcased. One designer that we believe you should really check out is Shehrnaz Husain’s new range…

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02/15, 2019

Ready, Set, Shoot!: Farnaz Mustafa’s 2019 Bridal Collection

Farnaz Mustafa is a name celebrated for her ability to bring a sense of royalty and majesty into her luxurious creations. The designer enjoys creating extravagantly elaborate ensembles flowing with layers of kaamdani inlaid fabric decorated with intricate embellishments of traditional kaam. This season she brings forth a range that exudes traditional old world charm made in…

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02/13, 2019

Make Up File With The Experts! : Make Up 101 With Bina Khan!

Often times, we’re unsure about what make up products to use or how we should apply them. Sometimes we wonder if the products we already own are even working well for us. Fear not ladies. We’ve got your back! Hair and make up maestro Bina Khan gave us the privilege to watch her apply make up onto the beautiful…

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02/11, 2019

Ready, Set, Shoot!: Sania Studio Ups The Ante With Her Spring/Summer’18 Collection

Sister brand to Sania Maskatiya; Sania Studio is all about fashion forward aesthetic and to maintain a delicate balance between elegance, comfort and practicality. Sania Studio uses only pure fabrics cut draped in a range of silhouettes creating versatile looks across all their fashion lines. With a focus on ready-to-wear prints in classy, inventively blunt cuts to intricately handwoven,…

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02/08, 2019

What’s In Store: All Eyes on Amir Adnan’s “The Urban Legend” Collection!

‘The Urban Legend’ collection by Amir Adnan is inspired by the beauty, splendor and folklore of Afghanistan. The Spring ’19 wedding collection takes elements of texture and embroidery from old tradition and amalgamates this with modern cuts for the man of today. Alpha – The Urban Legend, revolves around themes of folklore and royalty.

The primary colors…

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02/06, 2019

Ready, Set, Shoot!: Saira Habib’s Latest Collection “The Secret Garden”

The Saira Habib luxury pret range specializes in western wear, fusion and formal wear using versatile techniques including digital prints, embroidery and embellishments on lace, silk, chiffon and organza. Working exclusively with pure fabrics Saira’s multi-cultural perspective allows her to design within a western, eastern, and a universal context for silhouettes.

Her design themes encompass an…

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02/05, 2019

Ready, Set, Shoot!: Republic Womens Wear Introduces Their Latest Luxury Formals Collection ‘La Fentre’

Republic Womens Wear is a luxury fashion brand renowned for its intricately detailed and luxurious evening and bridal wear and tastefully done body-conscious silhouettes. This season the brand is set to launch their four piece stitched luxury formals collection- set at price points you’ve never seen before; the range is all under PKR 22,000!

Step into…

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02/05, 2019

What’s In Store! : Zaha’s Fly Winter Drop Four Hits All The Right Notes!

When Zaha comes out with a new drop, you know it means a trip to your nearest Elan store or a reload to their e store. When it was launched, Zaha promised to provide us with outfits that hold a distinctive look as well as a chance to let your hair down and show your eclectic side. Their new…

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02/04, 2019

What’s In Store? Sana Safinaz Spring’19 Collection!

A powerhouse in the world of fashion; Sana Safinaz are back once again with their highly coveted Ready To Wear Spring’19 collection. The range features a fabulous array of choices for women of all ages- including solids with floral details, luxurious silks in lush hues along with foulard prints that are definitely on trend! The label is known…

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01/31, 2019

What’s In Store: Natasha Kamal’s End Of Season Sale!

Natasha Kamal’s annual sale is here and we couldn’t be more ecstatic! With a design philosophy centered on creating directional women’swear that gives a contemporary appeal to time-treasured classics. The silhouettes are elegant and styling classic but with a modern, youthful spirit. This season the designer offers 25% off on her fashion forward designs!

Each outfit…

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01/30, 2019

Ready, Set, Shoot! : Farah Talib Aziz’s New Luxe Collection Drops February 1st!

With the winter months steadily on their way out, it’s time to bid adeiu to your warm and fuzzies, and bring in some sunshine to your wardrobe. If you want to get a head start on this, then Farah Talib Aziz has a special treat for you! Their new and exciting Luxe Pret collection Raaya is all set to…

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01/29, 2019

What’s In Store! : Sania Maskatiya Open Their New Store In Karachi!

When siblings Sania Maskatiya and Umair Tabani joined hands in 2010 to create and nurture the brand, Sania Maskatiya, they never looked back. They looked forward, with each passing year, surpassing levels and creating new ones that have inspired us and many others. In their ninth year, they have graced the streets of Clifton, Karachi with their brand new…

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01/29, 2019

What’s In Store: Aleena & Fareena’s Unstitched Luxury Collection’19!

Branching out to the big leagues; dynamic duo Aleena & Fareena have officially stepped into the world of mass production with their latest Unstitched Luxury Collection in collaboration with Primrose. Known for their bespoke design sense and quarterly exhibitions- Aleena & Fareena designs have always been a treat to get our hands on. Now that they’re readily…

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01/23, 2019

What’s In Store: Stay Chic With Ammara Khan’s Latest Ready To Wear Collection ‘Vintage Dreamer’

Start the new year with a brand new wardrobe; you know you deserve it! Ammara Khan’s signature prints feature sophisticated, cool solid designs that will definitely spruce up your winter wardrobe. A connoisseur of all things fashionable- Ammara Khan is always pushing the envelope of creativity and serving up collections that have us sprinting to the store.

Ammara Khan is…

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01/22, 2019

What’s In Store! : Umaima Mustafa’s Kaya Hits All The Right Notes!

Since 2013, Umaima Mustafa has thrown their support and hard work towards keeping fashion innovative and timeless through their seasonal collections. Their sixth year has begun with their spring summer collection, Kaya, that allows you to feel transformed and stylish all at once.

Allowing you to feel both relaxed yet formal at the same time is an incredibly complex task…

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01/18, 2019

What’s In Store: Brands Just Pret’s Brand New Collections!

A household name in the fashion industry- Brands Just Pret caters to everyone’s style needs; defining characteristics of collections including everything from understated, modern cuts in pure cotton, linen to chiffon, silks, and cotton net fabrics. Contemporary prints, embroideries, and stonework motif techniques for casual and semi formal occasion wear make the lines appealing and suitable to…

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01/15, 2019

Ready, Set, Shoot!: Zainab Chottani’s “Wedding Festive” Collection

Zainab Chottani’s “Wedding Festive” creations reflect the designers love for vibrant colors and urban cultural motifs. Experimenting with a range of contemporary cuts she has formed a collection that is trendy yet versatile enough for women of  all ages. A dedicated and passionate designer with the ability to produce a spectrum of clothing styles- this wedding season is no…

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