06/15, 2018

What’s In Store: Elan’s Sauvage Couer Exudes Finesse!

In the recent years, Khadijah Shah has strived to up the ante by taking steering Elan towards new fashion territory and exceeding expectations! From opening Pakistan’s first Maison in Karachi to launching exotic handbags, it’s safe to say Elan is one of the most adventurous and unpredictable brands in Pakistan. Unpredictable in the sense, we’ll never know…

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06/14, 2018

Style Notes: Iqra Aziz Steps Into The Summer With Alkaram!

Constantly striving to develop new products and attain excellence, Alkaram identifies with every Pakistani woman for their diverse range of home textiles, lawn, and ready-to-wear clothing range. Alkaram Studio is a perfect haven for aesthetically inclined women with its originality and style in fashion fabrics and stunning accessories. This season we style spotted Iqra Aziz sporting some…

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06/13, 2018

Exhibition Hit List: Esque Brings It’s Luxury Home Accessories To London!

Get set and ready to shop because Esque brings their luxury home accessories collection to London for the first time! The one of a kind limited edition collection includes the brands signature planters, bins, tissue boxes, table top accessories such has butterflies, chess pieces, cushions, lucite trunks and so much more! With only a limited selection of…

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06/11, 2018

What’s In Her Closet? : The Multi-Talented Kiran Malik Opens Her Closet Doors!

It’s a blessing and a privilege to be able to know empowered and passionate women who aspire to be the best they can be. Women who aren’t afraid to take risks, and who continue to inspire people all around them. This adventurous lady is is a full time HR consultant at a multinational corporation in Dubai. She…

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06/08, 2018

What’s In Store: Wardha Saleem’s “Luxe Edition- Festive Eid 2018” Collection!

The Wardha Saleem brand has always illuminated the Pakistani fashion industry with their enchanting silhouettes and adventurous color palettes. Since their launch in 2010, they have strived to uptain their eclectic vibe with each glittering collection they have put out. Their new line of luxury Eid embroidered outfits  for the festive season features carefully embroidered three piece outfits that…

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06/06, 2018

Style Notes: The Accessories You Need To Glam Up Your Eid Look!

We’ve already given you the lowdown on what’s trending this Eid season in terms of outfit styles and which clothing designers to check out. We’re back again to tell you the accessories you’ll need to further glam up your whole Eid look! Whether it’s that special pair of earrings that’ll add that extra sparkle, or the clutch…

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06/05, 2018

What’s In Store: By The Way Launches Their “Eid Soiree” Collection!

Fun, trendy and affordable- By The Way is your one stop shop for fashion savvy looks for Eid! Ranging in everything you need to look fabulous during Eid festivities- from easy, breezy summer ready kurta’s to funky sunglasses, heels and quirky hand bags to complete your look. Put your best foot forward and choose from a myriad…

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06/04, 2018

Style Notes: The Lowdown On What You Need To Wear This Eid!

The years most festive time has finally arrived and it’s safe to say we’re spoiled for choice for when it comes to picking out our Eid outfits this season! With designers bringing their A-game and creating unique style options, drapes and detailing to each ensemble ensuring we stand out in the crowd. Whether you’re looking for a…

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06/04, 2018

The Secret Word: Maria Asif Baig Talks Manara!

Pakistani fashion has been revolutionized by each new brand that has come forth. Every year, fashion enthusiasts and aspiring designers come up with unique concepts and ideas to help further the evolution of the fashion industry. This year, Manara by Maria Asif Baig will be a new and fresh addition, inspired by exotic craft embroidery as well…

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06/01, 2018

Ready, Set, Shoot! : Misha Lakhani Oozes Cultural Beauty in her New Eid Collection!

The brand Misha Lakhani has strived to be a modern, luxurious brand that incorporates the artisanal techniques of careful handcraft and experimenting fabric. Since they launched in 2012, Misha Lakhani has always been a bold and adventurous brand, never failing to surprise their followers with avant-garde collections that feature juxtaposed color schemes, meticulous handwork and feminine luxury….

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06/01, 2018

What’s In Store: Hobo by Hub’s Eclectic Eid 2018 Collection!

Up your style quotient this Eid with Hobo latest collection- featuring a beautiful array of flats, sandals and heels; the range is all about being on trend for the festive season! Made for the fun loving, young at heart fashionista with a keen eye for accessories. From fashionable designs to the incorporation of lush summer colors- the brands key…

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05/31, 2018

Ready, Set, Shoot! : Ammara Khan Fulfills All Wishes with Shooting Stars!

The brand, Ammara Khan, has always been synonymous with avant-garde designs that are elegant and sophisticated. Her new ready-to-wear collection, Shooting Stars, showers every Ammara Khan woman with a sparkling appearance. We don’t mean with the diamonds and shine, rather with the flowy silhouettes, their signature winged sleeves and the artistic couture feel that each of these…

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05/30, 2018

Ready, Set, Shoot!: Esfir & L’Oreal Hair Come Together To Create The Perfect Summer Look!

“A Place Called Summer” is the theme behind Esfir’s dreamy collaboration with L’oreal, evoking memories of a magical place where it’s warm and breezy all year round. More than a place, ‘summer’ is a feeling of positivity, brightness and pure bliss. A young and quirky brand; Esfir’s jewelry is always trendy, chic and anyone who wears their…

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05/29, 2018

Ready, Set, Shoot! : Nida Azwer’s New And Vivacious Eid Collection!

Nida Azwer is a name that is synonymous with cultural and vintage fashion. Since the beginning, Nida Azwer has derived inspiration from the age old beauty of handwork embroidery, which has since graduated to 3D embroidery. Her new Eid collection features a selection of digitally embroidered outfits. They’re timeless and one’s that can be passed down from…

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05/28, 2018

What’s In Store: Zainab Chottani’s Glamorous Eid Festive Collection!

A designer who stays true to her brand ethos and knows how to cater to everyone’s individual style- Zainab Chottani is critically acclaimed as one of the leading luxury designers around town. Popular for her signature aesthetics, intricate embellishments and sophisticated craftsmanship, Zainab Chottani has also gained global reputation in wedding wear with her extravagant heritage couture sculpted in…

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05/28, 2018

Ready, Set, Shoot! : La Vie En Rose by Shamaeel Ansari!

This Eid season, embrace the magical and surreal beauty of the rose in Shamaeel Ansari’s new and vivacious Eid collection! La Vie En Rose which translates to Life in Pink is a collection that contains rose motifs, a mixture of colors, trendy frills, and breathtaking prints!

The color palette has your beiges, rose pinks, whites along…

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05/26, 2018

DREAM Luxe Sleepwear by SecretCloset X Farah Talib Aziz on the #SCEstore !

We are extremely proud to bring to our viewers Secret Closet’s first exclusive designer collaboration with luxury design house Farah Talib Aziz and the official launch of the Secret Closet Estore! DREAM is a limited edition sleepwear capsule envisioned by Secret Closet and designed by FTA, created in a premium light weight cotton…

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