04/21, 2018


As the week unfolds, it time for our ultimate favourite feature #Instagram Weekly! From their uber chic street style to their laid back looks, these celebrities know how to get their fan following rolling. Be it the statement accessories, a fun vacation picture, new summer hairdo, makeup on fleek, a random car selfie or promotions for their…

Continue Reading


04/20, 2018

Style Notes: Our Top 15 Summer Looks!

We have been loving the SS18 swag that has been popping up on our news feeds since the start of the season! From elegant floral lawn pieces to trendy and chic shirts, we’ve taken the liberty of spotting our favorite summer looks on everyone from celebrities to socialites and models! Check out some of our favorite fashionistas…

Continue Reading


04/19, 2018

The Secret Word: Somaya Adnan Brings Lahore Fashion To Karachi With Runway Eleven!

The co-creative head behind designer brand Ayesha Somaya and Brands Just Pret is back with a brand new endeavor- this time completely changing Karachi’s fashion scene; Somaya plans on bringing some of Lahore’s finest designer brands to Karachi with a new store by the name of Runway Eleven. Including names such as Saira Shakira, Zuria Dor, Saira…

Continue Reading


04/18, 2018

Project Runway: Black Is The New White By Deepak Perwani!

The Deepak Perwani man and woman have always been classy as well as cool and chic. His new SS18 collection portrays the quintessential brand aesthetic that Deepak has always remained faithful to. An array of dresses with frills and roses for the ladies. A string of cool and sophisticated blazers for the men. On the second day…

Continue Reading


04/18, 2018

Exhibition Hit List: Esque’s Upcoming Spring Open House On The 20th & 21st Of April!

Get set and gear up ladies and gentlemen because Esque is back with a brand new collection of drool worthy home accessories we can’t wait to get our hands on! At the top of our Exhibition Hit List this weekend- the interior decor brand is already a fan favorite amongst Karachites; be it their elaborately printed cushions,…

Continue Reading


04/17, 2018

Project Runway: Rozina Munib’s Glamorama Hits FPW Day 2!

On the second day of Fashion Pakistan Week SS18, Rozina Munib charmed the runway with her collection “Glamorama”. Each model graced the runway with one alluring dress after the other, leaving the audience starry eyed with the detailed embellishments on her dresses, jackets and tops! We simply couldn’t get enough!

“Glamorama” is a collection for the…

Continue Reading


04/17, 2018

What’s In Store?: Shamsha Hashwani’s Latest Summer Collections Are On Our Ultimate Hit List!

Popular for her exquisite taste in rich colors and use of intricate hand crafted embroideries- Shamsha Hashwani’s latest collections are on our ultimate hit list for the summer- be it her glamorous formals, laid back luxury pret or breathtakingly beautiful bridals- this designer understands how to merge color and technique effortlessly. Shamsha Hashwani’s signature involves working with luxurious…

Continue Reading


04/16, 2018

The Secret Word: Sohai Ali Abro Talks Motorcycle Girl!

We recently sat down with Sohai Ali Abro, the lead actress in the upcoming biopic “Motorcycle Girl.” Sohai portrays Zenith Irfan – the first Pakistani woman to journey through the north side of Pakistan. After taking a hiatus from acting, Sohai discusses how deeply the story resonated with her, and how she hopes that audiences who will…

Continue Reading


04/16, 2018

Project Runway: FPW Spring/Summer 2018 Top Picks- Deepak Perwani, Natasha Kamal, Rozina Muneeb and Saira Shakira!

After an extravagantly elaborate display by designers on day one, the glitz and glamour continued on the second and final day of Fashion Pakistan Week Spring/Summer 2018 where the remaining seven of 15 designers put forward their most thought provoking collections. Deepak Perwani, Saira Shakira, Rozina Munib, Boheme by Kanwal, Nauman Arfeen, Natasha Kamal and Ayesha Farook Hashwani…

Continue Reading


04/13, 2018

Project Runway: FPW Spring Summer 2018 Top Picks – Farah Talib Aziz, Gulabo by Maheen Khan and Yasmeen Jiwa!

The first day of the annual FPW was met with strong-willed statements by designers who took the runway. Every collection possessed a message that needed awareness, and with each statement left an impression onto the audience. We were swept away by the determination and effort that each designer put into the sensitive message they were…

Continue Reading


04/13, 2018

Ready, Set, Shoot! Shamaeel Ansari Introduces Her Latest Range Of Wedding Wear!

Never one to shy away from thinking outside the box- Shamaeel’s style is laced with magnificence and grandeur, while her couture is luxuriant and distinctly bordering on the regal, her new design sense features a cluster of high fashion ensembles that leave a unique stamp of ingenuity on a melange of fabrics. The designer is renowned for…

Continue Reading


04/12, 2018

Ready, Set, Shoot! : Ammara Khan Brings Your New Favorite Thing To Wear!

Known for her eclectic and avant-garde designs, Ammara Khan releases her new ready-to-wear collection named “My Favorite Things”, featuring an array of straight and breezy silhouettes that are both elegant and glamorous.

Perfect for the many summer gatherings that are going to take place, this collection has your new favorite thing to wear, that will give…

Continue Reading


04/11, 2018

Style Notes: Maheen Karim’s SS18 Ups the Ante!

Florals and white are all that you’ll see this spring, and Maheen Karim has that and more in store for all the ladies out there! If you’re in need of an outfit that’ll showcase your elegance and style, then look no further. Set to launch soon, Maheen Karim’s SS18 is sure to bring color and flare to…

Continue Reading


04/10, 2018

Ready, Set, Shoot! : Sana Safinaz Muzlin Sizzles The Summer Sun!

It’s that time of year again, where Sana Safinaz debuts not only their lawn collection, but their much awaited fiery Muzlin! With 35 unique and bold designs to chose from, there’s something in there for every woman out there!

A loud monochrome with a sprinkle of lawn fabric mixed together with your favorite spring hues, each…

Continue Reading


04/09, 2018

The Secret Word: Ayesha-Somaya Gear Up For Their Lahore Store Launch!

Ayesha-Somaya is a luxury women’s wear designer label best known for their Prêt-a-Porter, cocktail and smart casual wear. The dynamic duo established their brand in 2008; teaming up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail centric luxury wear and tailoring within their eponymous label. Now expanding their business to…

Continue Reading


04/09, 2018

Ready, Set, Shoot! : The Spring Mood With Natasha Kamal’s New Luxury Pret!

This new gorgeous range of spring-kissed tunics from Natasha Kamal is exactly what we’re adding to our spring wish-lists! Her luxury pret collection that is now available has all the classics – from your go-to bright yellow to your sophisticated pink, complete with fine embroidery and cutwork! Perfect for the girl on the go as well as the…

Continue Reading


04/07, 2018

Exhibition Hitlist: Allure MHT tells A Grecian Tale With Their New Statement Jewelry!

Paying tribute to ancient Greek philosophy and and poetry, as well as the romanticism and versatility that makes every girl swoon, Allure by Mehreen Tabani spins a tale in the form of intricately designed, signature pieces that are guaranteed to have every girl sporting them, sparkling in the spring sun and shining in the summer nights!
A Grecian…

Continue Reading

Page 1 OF 152 123»