Established in 2006, YOCA, or Young Collective Artists, is a premium Home Couture brand that surfaced from the synergies between three artists; Zayd Bilgrami, Ahsan Najmi and Sarah Najmi Bilgrami who together, bring with them a combination of inspirational creativity, seasoned industry exposure and academic design credentials from the coveted Rhode Island School of Design.
The three artists represent a second generation of experts, whose predecessors have to their credit the 35 year architectural practice, Najmi Bilgrami Collaborative Ltd (NBCL), where all three team members are also partners. With a firm understanding of architectural and interior design and scales, YOCA takes pride in producing unique pieces as their own with no compromise on aesthetics and design, the core elements for any piece of furniture.
YOCA’s products are inspired by high-end design where each piece is uniquely conceived from universal inspirations be it with whom YOCA’s artisans interact, the places they visit, the evolving art world, fashion, music; or indeed something as simple as a conversation with a loved one. Zayd Bilgrami, Ahsan Najmi and Sarah Najmi Bilgrami also cite some of the world’s leading architects and interior designers as their aesthetic inspirations, including renowned names such as Toshiko Mori, Rafael Moneo, Office Da, Philippe Starck and I.M. Pei, to name a select few.
For YOCA, excellence, quality and finesse in design are the most essential ingredients. With a philosophy of ‘less is more’, they are distinguished by their understated elegance. As a boutique brand, YOCA is widely regarded as industry trend leaders, known for working with only the best quality materials, paying meticulous attention to detail through painstaking craftsmanship, constantly aspiring to honour a commitment to bring luxury and quality design to spaces.Their experienced artisans travel all around the world to select the finest materials and prefer to use solid wood for most of their furniture, such as rosewood, beech and teak in hardwood. With strict quality control and environmental safety measures, the fabrics/leathers used to upholster YOCA pieces are often produced by the YOCA team in-house.
The newest addition to the YOCA family is YOCA Bambini, introduced this Ramzan it is a specialized luxury clothing and furniture range for children. Exuding the same elegance and elite minimalism as their signature interiors, YOCA redefines children's spaces to seamlessly align with the rest of your beautiful home. YOCA Bambini is being retailed through the YOCA studio as well as multi-brand partners One by Enemble in Karachi, FPL, Lahore, and L'atelier, Islamabad as well through their online estore http://www.yocabambini.com/. Stay updated with the leading home brand's latest collections and activity on our Blog and Bulletin.