Weekend Obsession: Yasmeen Jiwa Eid Cotton Collection!
The most popular choice for Eid wear this year happens to be cotton! The cool breathable fabric is a clear winner given the annoying sticky humidity and the fact that the occasion is primarily a day event, it makes sense as well. But just because you're wearing cotton doesn't mean you can't look festive and all dressed up at the same time. Learn More
Interview: Yasmeen Jiwa on 'YJ' & The Road Ahead!
Who hasn’t heard of Yasmeen Jiwa? She is one of the true fashion legends of Pakistan having built her label brick by brick over the last twenty years and while she has never been one to take the spotlight, her work still distinctly shines through the rest. Learn More