[Karachi, 15th December 2013]: After showcasing her debut capsule collection at the TDAP Expo Fashion Show 2013 in October, Umaima Mustafa launched her brand formally, through an intimate and luxurious standalone flagship outlet in Karachi's Old Clifton, on Saturday 14th December 2013. The new store introduces the Umaima Mustafa designer label to the Pakistani retail fashion market and primarily consists of western wear, inspired prêt-à-porter and formal wear.

Umaima Mustafa's first in-store collection is an extension of the capsule collection which she showcased earlier this year at the TDAP Expo Fashion show and includes fusion luxury pret, with select pieces from the label's couture collection. While we bring you more about her style aesthetics on the blog, take a look at all the red carpet pictures from the elegant event organized by Lotus PR. The launch was attended by many modern fashionistas, friends, and well wishers along with select media.

Umaima Mustafa's boutique is situated in F-20 Block 4 Clifton, near the Mohatta Palace and will be open Tuesday and Thursday from 2PM to 4:00PM.

The beautiful photos are courtesy the brilliant Kohi Marri.