1. The Nida Azwer Atelier Showcases the 'Toosh Collection' and 'Hyderabad' in Lahore!

    December 11,2013

    The Nida Azwer Atelier Showcases the 'Toosh Collection' and 'Hyderabad' in Lahore!

    The Nida Azwer atelier showcased an exclusive line of limited edition shawls titled the “Toosh Collection” along with pieces from the brand’s latest bridal couture line “The Hyderabad Collection”, at the Nida Azwer flagship boutique in Lahore through an exclusive couture soiree.


    The fashion presentation commenced with a showing of select pieces from “The Hyderabad Collection”. This was followed by an interactive session with designer Nida Azwer where models presented the intricately designed hand embroidered shawls to guests at the event where Nida explained the type of work and craftsmanship revived in each shawl.

    Renowned media personality and leading celebrity Juggun Kazim attended the showcase as a special guest wearing Nida Azwer bridal couture along with models including Fauzia Aman, Nadia Malik, Amna Babar, Kanwal Ilyas and Alizeh Waqar, all of whom were part of the couture showcase.


    With the debut “Toosh Collection 2013”, the Nida Azwer label brought their signature fine hand embroideries for the first time ever on Shatoosh shawls where each shawl reflects a unique story and theme, embellished with miniature embroidery in fine silk threads. Renowned for her love of more classic and vintage design elements, every shawl crafted by Nida Azwer for the Toosh Collection 2013 is a one of a kind piece where each creation has been numbered as part of its limited edition exclusive stature. Every Shatoosh embroidered shawl has taken more than half a year to complete, given the extremely fine nature of the material and the meticulous hand embroidered craftsmanship involved. 


    The capsule showcase of bespoke pieces from “The Hyderabad Collection” at the event including pieces from the line seen recently seen on the ramp at Pantene Bridal Couture Week. For this collection, designer Nida Azwer draws inspiration from the traditional Hyderabadi aesthetic. The collection highlights the grandeur, luxury and affluent lifestyle of the Hyderabadi Nawabs, through rich fabrics such as maisuri silk, brocade, featuring intricate embroideries of exotic birds,dragonflies and other creatures inspired from French florals as well as figurative embroidery inspired by Mughal miniatures. In terms of silhouettes,voluminous Hyderabadi dupattas paired with classic Hyderabadi shirts with lowbacks, choli lehnga’s featuring detailed resham work and signature Nida Azwer angharkha’s have been used, all in a diverse colour palette of off-white, gold,silver, yellows, greens and pinks with accents of dark greys and browns,ivories and coppers.


    Speaking about her Toosh Collection and her Hyderabad Collection,designer Nida Azwer said, “I am particularly passionate about the Toosh Collection we have introduced. Each shawl’s embroidery has been mood boarded, conceived and crafted whereby every shawl has its own story and journey and is completely unique. We have numbered our shawls as these will only ever be created once with this collection, in a quantity of thirty in total. Our latest bridal collection also reflects our drive to revive craft, design and silhouettes and is  infused with traditional crafts such as ‘tukrika kaam’, ‘rilli’, ‘kantha’, ‘hirmich’, ‘shadow work’ ,‘zardozi’ and ‘miniature embroidery’”


    Nida Azwer's couture showcase was held at her flagship Lahore store on MM Alam Road. The Nida Azwer atelier also maintains a flagship store in Karachi at the Ocean’s Tower as a well as a couture studio in  Defence Karachi.

    View the Nida Azwer Profile Page to View the Complete Collection.

    Photography credits: Faisal Farooqui & the Team at Dragonfly