[Lahore: 01 March 2013]: With the Stone Laying Ceremony of Pakistan's second Shaukat Khanum Memorial Cancer Hospital and Research Centre in Peshawar expected in the coming week, all sections of society are joining hands to fulfill yet another dream into a reality. To this end the Friends of Shaukat Khanum within Pakistan's fashion and entertainment industry step forward to organize the Festival of Life - a carnival at the Shaukat Khanum Memorial Cancer Hospital in Lahore on March 10, 2013 from 11 am to 6 pm, where all proceeds raised will be donated towards the construction of Pakistan's second Shaukat Khanum Memorial Cancer Hospital and Research Center in Peshawar.

The festival promises to be a day full of fun, fashion, festivities and compassion. Highlights include an exciting fashion lounge as set up by the Pakistan Fashion Design Council (PFDC) and Pepsi,  with clothes donated from over 60 leading designers and retail brands including Sublime by Sara, Karma, HSY, MariaB, The House of Kamiar Rokni , Asifa and Nabeel , Khaadi and other main stream fashion labels and brands, where all fashion will be available at up to 70% off its original price!  A festive play area for children is also being set up by Confetti along with a food court and a raffle will be held with dozens of prizes to be won!

At the festival of life, a number of renowned celebrities are also expected to make appearances and express their solidarity by walking hand in hand with cancer patients from Khyber Pakhtunkhawa. Don't miss this wonderful opportunity to support and contribute to the admirable cause!