1. So Kamal Welcomes Zara Shahjahan as Creative Designer

    June 11,2013

    So Kamal Welcomes Zara Shahjahan as Creative Designer
    After working together to produce one of this year’s most beautiful and best selling lawn collections, the brilliantly matched team of luxury designer Zara Shahjahan and premium lifestyle store So Kamal led by style entrepreneur Erum Ahmad, have decided to take their relationship a step further.

    We are very happy to announce that the enterprising young designer, who recently launched her flagship prêt store Coco in Lahore, has officially come on board as Creative Designer of So Kamal’s Pret Collection.

    Zara will be lending her creative expertise to guide and inspire the So Kamal design team to innovate and create fashion forward clothing for the modern woman. She will be particularly responsible for looking after the brand’s pret and embroidered fabric series. Having considerable experience in prêt design and knowledge of the niche market, Zara a Graduate from the esteemed National College of Arts, Lahore (NCA) is an ideal candidate to compliment the priceless heritage of So Kamal.

    The futuristic strategy to merge cutting edge designer know-how with the vast resources of commercial retail is beginning to take shape in Pakistan as more and more labels understand the mutual benefits of developing synergies between themselves. This is a great move to push the industry in the right direction and the largest advantage will undoubtedly be to the consumer through easy access to quality, affordable, and trendy clothing.

    Speaking about the partnership, So Kamal Founder and CEO Erum Ahmad commented, “With Zara Shahjahan as Creative Designer for So Kamal Pret and Embroidered Collection we plan to keep providing our customers excellence in fashion through our superior quality and refined taste.”

    We congratulate both parties on this fundamental decision and look forward to their new collections especially for this Eid! Read more about 'So Kamal' on their Profile Page and view their latest collections along with their Lux Style Award Nominated 2012 lawn collection with Elan.