After establishing a presence in Lahore, Islamabad, Faisalabad, and Multan, the leading Home Textile and Pret wear brand founded by Erum Ahmed has now branched out due to popular demand into Karachi by opening a luxury store at the exclusive Dolmen Mall, Clifton on 27th July.

The store comprises a chic spacious area on the first floor corner near the elevators, offering audiences a complete shopping experience for their homes and themselves. There has long been felt a need for luxury bedding in quality fabric and elegant designs in our city. So Kamal's diverse range of bed linens and home furnishings uses only premium export quality fabrics at unbeatable prices. Embroidered and cross stitched sophisticated patterns on gentle ivory and delicate embossed bed spreads and quilt covers are just some of the wide range of choices available in store.

Karachiites fell in love with So Kamal when their recent lawn campaign collaboration was introduced earlier this year at the same Mall. The store also carries the entire stitched lawns selection uniquely styled as well as a brand new line of Eid wear both in loose fabric and ready-to-wear kurtas. Fully embroidered pieces, edgy digital prints,and classic Chikan cottons make up the Eid collection designed in collaboration with the team's new creative designer, Zara Shahjahan.

The store will regularly be introducing new designs and shortly home accessories as well.

Visit the store today and see the complete range for yourself! To view the complete So Kamal collections visit their Profile Page.

So Kamal Store Location: Dolmen Mall, 1ST Floor (near the elevators and Auditorium), Sea View, Clifton, Karachi.