So Kamal Lifestyle and Clothing brand is adding fresh new elements to their retail stores starting with a new made-to-order range now available at their Lahore outlet. Charme by So Kamal adds exclusivity and customized tailoring to your wardrobe with a semi-formal and pret line designed in-house.

The style is diverse with a wide array of pieces using sequin embellishments, thread embroideries, Chikan cottons, and finished prints all on modern clean silhouettes. The collection is a step toward product expansion for the label that already offers loose un-stitched fabrics, RTW pret casuals, and designer lawn in collaboration with Zara Shahjahan. Affiliated with Kamal Textiles, So Kamal is also a leader in home textiles and accessories with a retail presence in all major cities.

To view the complete Charme Collection visit the So Kamal Profile Page.