[Lahore  28 January 2013]: The Sapphire Group are pleased to announce an exciting collaboration with critically acclaimed designer Sania Maskatiya to launch a debut collection of unstitched and stitched lawn this March 2013: Sapphire Lawn by Sania Maskatiya.

Indeed with Sapphire's over 50 years of experience in producing quality textiles within the region and abroad and Sania Maskatiya's popular design aesthetic, the team looks forward to introducing a distinctive take on lawn this season, aimed at the modern Pakistani woman. Priced at a range between PKR, 4450 "“ 5450 for an unstitched three piece outfit and PKR 3,000 for stitched shirts, the brand will introduce 14 original designs. Sapphire Lawn by Sania Maskatiya also introduces model and actress Sana Sarfaraz as their lawn brand ambassador.

On the launch of Sapphire Lawn by Sania Maskatiya, Nabeel Abdullah, Director, Sapphire Textile, said: "The use of the finest quality of PIMA cotton, Sapphire's decades of experience in manufacturing, combined with the design prowess of Sania Maskatiya, promises a lawn with an unparalleled smooth finish with vibrant colours and designs. Our promise to the customer is ultimate luxury and design, at an affordable price."

On her association with Sapphire Group, fashion designer Sania Maskatiya said: "2012 was a great year for our brand and we are delighted to start the New Year with the announcement of our lawn collaboration with Sapphire. With an academic background in textile, this collaboration allows me to return to my first passion; designing and producing lawn. This new venture means that our brand will now be available and accessible to a wider audience, which is very important to us, especially as we intend to open a flagship store in Lahore and a new store in a mall location in Karachi, also in early 2013."

Sapphire Lawn by Sania Maskatiya will be available to purchase in March 2013 through a series of exhibition and at exclusive retailers across Pakistan.