Rida Sidra is a boutique luxury label founded in 2014 by Rida Teli and Sidra Umair. The brand has created an elegant and feminine concept with the usage of sophisticated pearl embellishments, girly flares and delicate embroideries. The inclusion of pretty pastels and a myriad of prints add a contemporary feel to their everyday classics.
They garnered a great deal of attention on their first exhibition, which featured glamorous ensembles of traditional Asian colors, embroideries and craftsmanship. Furthermore, they took a daring step into introducing an unexplored area of fashion with a line of “Embroidered Chaddar” in multiple colours and fabrics. After several exhibitions in Karachi, Dubai and Chicago and with an overwhelming response, they expanded their label and launched a collection of pret wear and formals.
Rida Sidra focuses on hand work in Kora, Dabka and Gota along with fancy sequences- staying true to tradition and heritage. They are based in Karachi and hold seasonal exhibitions throughout the year, accepting orders for customized formals at their studio on appointment basis. Stay updated with their latest collections and exhibition on our Style Blog and Events Calendar.