PFDC L’Oréal Paris Bridal Week Lahore Begins Today Till 6th October!
[Lahore, 01 October 2012]: The Pakistan Fashion Design Council [PFDC] and L’Oréal Paris announce the fashion designers and labels set to showcase bridal trends for 2012 - 2013 at the PFDC L’Oréal Paris Bridal Week 2012; a platform which will define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2012 – 2013!Designers showcasing at PFDC L’Oréal Paris Bridal Week represent a diversity of aesthetics ranging from those steeped in tradition, design houses who focus on bridal fusion wear and those who are inspired by the more contemporary bride. Presenting collections at PFDC L’Oréal Paris Bridal Week 2012 are: Misha Lakhani, AZZA and Sonia Azhar on Day-1; Asifa & Nabeel, Teena by Hina Butt and The Ali Xeeshan Theater Studio on Day-2; Élan, Layla Chatoor and Nickie Nina on Day-3 and Fahad Hussayn, Nida Azwer, Saai and HSY on Day-4.This year, the PFDC L’Oréal Paris team also takes bridal make-up trends to a new level with each participating bridal week style team presenting their solo trend shows daily, with their interpretation of bridal make-up trends for the season, using L’Oréal Paris products. The four make-up teams will be collaborating with one designer each for these trend shows on their respective days: Nabila [N-Pro] with Zaheer Abbas, Maram & Aabroo with Zara Shahjahan, Toni&Guy with Mohsin Ali and Khawar Riaz with Adnan Pardesy. Indeed through working with such diverse and creative stylists, L’Oréal Paris endeavours to build on its global tradition of associating with and defining the latest make-up trends and innovations.Sehyr Saigol, Chairperson of the Executive Committee of PFDC has said, “We at the Pakistan Fashion Design Council strive hard to formalize the business of fashion and to set new industry standards with each initiative we undertake. We are extremely proud to have launched the official PFDC Boulevard store in New Delhi in September as well as opening our doors to the PFDC Boulevard in Karachi. With our second season of bridal week in collaboration with L’Oréal Paris, we at the PFDC endeavour to showcase the ante once more, defining contemporary and traditional Pakistani Bridal fashion, and make-up trends to create the look for this wedding season”.“The L'Oréal Paris ethos is premium quality beauty products, innovation and inspiration. L’Oréal Paris takes pride for being the trend setter in beauty, universally. With our second consecutive Bridal Week, in partnership with the Pakistan Fashion Design Council, we welcome the most creative make-up artists to showcase their expertise and continue our love affair with fashion and make-up” said Managing Director L’Oréal Pakistan, Musharaf Hai on the upcoming PFDC L’Oréal Paris Bridal Week.The green room/backstage for PFDC L’Oréal Paris Bridal Week is sponsored by L’Oréal Paris, the black carpet is sponsored by Zong with Bank Al Falah as the official banking partners for PFDC, associate sponsors PepsiCo, show production by HSY Events, choreography by HSY, front stage management by Maheen Kardar Ali, backstage management by Asim Naeem, business consultancy by Eleventh Retail, photography by Faisal Farooqui and team at Dragonfly, The Royal Palm Golf & Country Club as the hospitality partners, Hum TV/Style360 as the official media partners and public relations by Lotus.PFDC L’Oréal Paris Bridal WeekDates: 03rd to 06th October 2012