This summer, Lahore based House of Pasha launched their first ever women's wear line, "Noor" introducing a brand new fabric in the market, FlexWeave. The especially developed bespoke fabric has a unique stretchable property due to it being a 100% natural fibre. It absorbs moisture effectively, has exceptionally good drape quality and is highly comfortable in the hot summer months. The prints and embroidery have been exclusively designed by the talented fine arts expert Sahar Noon in collaboration with leading fashion personality Sara Shahid of Sublime who was the chief fabric consultant for the brand.

Noor by Pasha is now available at all leading fabric stores nationwide and offers a new and improved substitute for traditional lawn fabrics. Take a look at the lovely ladies in Noor by Pasha and guests present at the exclusive launch event managed by Aamir Mazhar with PR by Lotus.