Nida Azwer Launches her Limited Edition S/S2013 Lawn Collection
[Pakistan: 22 February] Leading Fashion Designer Nida Azwer is set to launch her debut collection of boutique and limited edition un-stitched lawn prints this March 2013. From the first look, the exotic prints emanate her signature aesthetic featuring antique prints.
An independent initiative of the Nida Azwer Atelier, with this collection Nida revisits her textile and print experience and education, (having received a distinction in print design from the prestigious Indus Valley School of Art and Architecture), to introduce a limited edition collection based in lawn and voile with chiffon accents and embroidery.
Nida Azwer’s lawn will also be further accented through her signature screen prints, a printing concept she was one of the first to introduce through her label. For S/S lawn 2013, Nida Azwer will be introducing 10 unique prints each in 2 distinct colour variations with three piece suits priced between a range of PKR 3500 and PKR 5000.
Speaking about her debut S/S lawn collection fashion designer Nida Azwer said, “2013 marks a very exciting year for my brand and me personally as it will witness a lot of expansion, building on accessibility to my label. We are launching standalone flagship outlets in Lahore and Karachi in March/April as well as introducing our new lawn brand in March. With lawn, each print is deliberately available only in limited edition quantities to retain a sense of exclusivity.”
Stayed tunes for more updates regarding the release of the collection in March!