[Karachi, 28th January 2014] Global trend setting cosmetics brand, Maybelline New York, is set to revolutionize the basic lip balm market with the introduction of its all new Baby Lips lip balm.

To celebrate the launch of Baby Lips lip Balm, Maybelline New York conducted an exclusive press meet at The Pink Cadillac Cafe in Karachi. To this end, the event began with a welcome note and an overview of the new product by Maybelline's brand manager Wafa Kalia and Marketing Director L'Oreal Pakistan Zainab Pasha. This was followed by a unique presentation in association with Baby Lips lip balm as envisioned by Maybelline's make-up artist of the year Raana Khan who showcased a live make-up demonstration focusing on 3 distinct MNY Winter Looks. Public Relations for the event was managed by Lotus.

Maybelline New York's Baby Lips is available in 3 colorful tints each with its own playful scent: transparent, red and pink, where each delicious flavor moisturizes the lips through aloe and honey, while exuding anti-oxidants and vitamins that leave lips looking fresh and baby soft for up to 8 hours.

Available at all leading beauty/cosmetic retailers nationwide for PKR 350 only.