Mahgul for Nasreen Shaikh launches debut pret-a-porter retail line with “The Archive Collection”
[Lahore:18th June 2013] Following the brand’s debut showcase at the PFDC Sunsilk Fashion Week in April with 'The Archive Collection', creative director Mahgul Rashid launches a retail pret a porter version of the same collection in Lahore at the PFDC, Ensemble and L'atelier, in Karachi at Labels and One by Ensemble, in Islamabad at L'atelier and online at the Labels Estore by the 22nd of June. The brand will also be available as of July online at Brand Central.
For the collection, the designer has found inspiration in old photographs from the Civil and Military Gazette to create pieces that attempt to re-invent a traditional aesthetic sensibility in a more modern context. Based in fabrics such as Stretch Denim, Cotton, Satinand Organza, the collection features structured and darted silhouettes with touches of cut and thread work in a monochromatic color palette with hints of blue. The collection channels the ethos of ready to wear as separates with price points ranging from PKR 5,000 to PKR 30,000 and will be available in a broad spectrum of sizes. The collection also features the coveted Archive Collection limited edition series of clutches as worn by some of Pakistan’s leading personalities such as Sharmeen Obaid Chinoy at the Chime for Change, Sound of Change concert in London and by Meesha Shafi at the Pakistani premiereof her Hollywood film, The Reluctant Fundamentalist.
Speaking about the launch of her firstretail collection, Creative Director Mahgul Rashid said: “This is a very exciting time for our brand - to transition from runwayto retail is what the business of fashion is about and to this end we are delighted to bring a retail version of The Archive Collection into stores inLahore, Karachi and Islamabad. We also have plans to launch a standalone store between 2013-2014 and to extend our product line to include more accessories.”
Speaking about the launch of the new brand in stores, Nasreen Shaikh has said: “Weare delighted to see Mahgul’s first collection for the Nasreen Shaikh brand hitting the store shelves this summer. It boasts a diversity of wearable and accessible fashion pieces and accessories for women of almost all ages. Indeed having apprenticed with me for 6 years, I am proud to support and be associated with this new talent and brand”
In Pakistan, Mahgul for Nasreen Shaikh is now available in Lahore at the PFDC, Ensemble, and L'atelier, in Karachi at Labels and One by Ensemble, in Islamabad at L'atelier and online by the 22nd of June at the Labels Estore.