Bulletin

  1. Launch of The Pareesa Summer Collection '13 by Sahar Atif.

    March 25,2013

    Launch of The Pareesa Summer Collection '13 by Sahar Atif.

    Chen One's collection of Pareesa which has been styled by Sahar Atif is ready to be launched  nationwide at Chen One outlets this March 2013.

    Pareesa's Summer Collection'13 by Sahar Atif comes in a wide spectrum of very bold, strong yet whimsical prints with an unconventional signature of engineered prints balanced with both contemporary and traditional elements.

    A segment of the entire range is dedicated to traditional prints which have been combined with classic embroideries intricately rendered in combination with sub-continental motifs and Mughal architectural 'jalis' translated into a unique cut work technique-a craft previously practiced in Saai's collection 'Domail' showcased at PFDC Sunsilk Fashion Week in collaboration with AHAN. Employing the expertise of the artisans of rural Punjab,these cut works focus on empowering female artisans and combining traditional crafts within a contemporary context. This entire exercise is part of Sahar Atif and Pareesa's CSR which is now fully in practice by incorporating craft and female artisans with a mass market product like lawn.