After its debut in Karachi, world renowned crystal label Swarovski launched the distribution of its consumer goods in Pakistan, for which it has partnered with leading textile concern Nishat Linen and will open their first solo standalone outlet in 2015.

The opening of shop-in-shops and new boutiques will be concentrated in Karachi, Lahore and Islamabad. The exclusive launch was held at the Rajbah Farmhouse in Raiwind, Lahore. Hosted by Anoushey Ashraf, The event was opened with speeches from Umer Mansha, CEO Nishat Mills Ltd., Honouree Consulate General of Austria, Sarmad Amin, followed by a Swarovski Jewellery and Accessories showcase. The event concluded with a display of fireworks and sky lanterns followed by dinner.

Makeup and Styling for the Swarovski showcase was done by the creative team at Nabila " NPRO, show choreography by designer Fahad Hussayn, Event Management by J&S and Public Relations by Lotus PR.

The event was well attended by a rich diversity of guests including businessman and entrepreneur Mian Muhammad Mansha and CEO Nishat Linen Naz Mansha, Consulate General of Austria Sarmad Amin, musician Tahira Syed, media personalities and publishers Amber Saigol, Aamna Taseer, Jugnu Mohsin, Ayesha Tammy Haq and Anoushey Ashraf, stylist Nabila, Models Iffat Omar, Mehreen Syed, Cybil Chowdhry, Amna Babar, Nooray Bhatti, Rubya Chaudhry, Nadia Ali, Fatima Kasuri, Neha, Maha, Rachel and Hira Tareen, Anam Malik, Aimal Khan, Muhammad, Architect Isbah Hassan, fashion designers Maheen Khan, Adnan Pardesy, Maheen Kardar Ali, Fahad Hussayn, Mini Bindra, Ali Xeeshan, Nasreen Shaikh and Sara Shahid as well as a diversity of social personalities and esteemed members of the press.

Take a look at all the photos from the launch courtesy Faisal Farooqui and his team at Dragonfly.