Labels has been a pioneer of casual western clothing in Pakistan opening its doors in 1996. Since its inception it has evolved a number of times keeping pace with international fashion trends. Today Labels has become Pakistan’s premier multi-designer store with the largest eStore presence retailing fine clothing, accessories, hand bags and precious jewelery essentially catering to the strong and independent woman of Pakistan.

Founded by Zahir Rahimtoola and his wife, the legendary jewelry designer Sherezad, the design team at Labels is headed by Mahrukh Jamot with an understanding of what it means to be immaculately dressed for the professional world. It sets out to provide women with clothes that are elegant, sophisticated and chic. Labels collections emphasize straight cut patterns, minimalist embroidery and superb designs. They pay minute attention to details that are critical to complete a look. 

Currently Labels retails the finest brands including Maheen Karim, Elan by Khadijah Shah, Umar Sayeed, Jannat & Sadaf, HSY, Nida Azwer, Faiza Samee, Sania Maskatiya, Sanam Chauhdri, Zara Shahjahan and many more. The eclectic collections under one roof provide their customers with a vast wardrobe choice to suit each personality and mood. To further compliment your style Labels offers exclusive handcrafted jewelry by Sherezad whose exquisite pieces alone can make any woman feel priceless. 

Visit our Events page for latest updates on new stocks and exhibits at Labels.




Phone: (+92 21) 35841466, (+92 41) 8541988

Address: 1-C First Stadium Lane, Khayaban-e- Shamsheer, DHA Phase V, Karachi | Sitara Mall # 5-8, 1st Floor, 434-D, Peoples Colony, D-Ground, Mc Donald’s Road, Faisalabad | Lower Ground Floor, Vogue Towers, 15 C-2 M.M.Alam Road, Lahore | No.3, Main School R