The world's leading beauty brand L'Oreal Paris celebrated their latest "Ambassador of Fashion' platform collaboration with renowned fashion design house Élan with a "Legendary Showcase' on Day 1 of PFDC L'Oreal Paris Bridal Week, followed by a "Legendary Soiree' on the same evening. The Legends Collection pays tribute to three fashion and beauty icons: Madam Noor Jehan, Tahira Syed, and Babra Sharif.

The Legendary Soiree paying tribute to the three legends and celebrating the campaign was hosted in collaboration by Élan and L'Oreal Paris Excellence Crème with event management done by J&S Events and live music performance by Jamal Rahman. Among those in attendance at the event were: Managing Director L'Oreal Pakistan Musharaf Hai, Singers Atif Aslam, Meesha Shafi, Ali Zafar and Ali Azmat, designer and host Khadijah Shah, and designers HSY, Kamiar Rokni, Ali Xeeshan amongst many others.