L'Oreal Professionnel, the Parisian house of hairdressing, launched its first Professional Products Academy in Pakistan at The Forum, Karachi on Monday, 26th August 2013. Through the initiation of the new Academy, L'Oreal Professionnel seeks to further its mission of professionalizing and developing the Pakistani hairdressing industry.

The launch of the first L'Oreal academy in Pakistan is significant as it will be a reference education center for hairdressing professionals and further L'Oreal Professionnel's mission to guide and inspire the hairdressers in their development, sharing with them the different facets of the industry: technical, art and business management. In this way, the Pakistan Academy has joined the broad network of L'Oreal academies around the world.

The exclusive evening began with a red carpet meet and greet featuring salon professionals, journalists, media personalities and members from the Consulate General of France. This was followed by a ribbon cutting ceremony officiated by Mr. Christian Ramage, French Counsul General based in Karachi. The evening further featured an introduction to the Professional Products Academy by Musharaf Hai, Managing Director of L'Oreal Pakistan followed by a brief presentation by Sadia Shah, General Manager, L'Oreal Professional Products Division who addressed the august audience in attendance. This was followed by a short speech by Mr. Christian Ramage, French Counsul General who elaborated on L'Oreal's 100 year old brand history and how the brand's emphasis on education was a key contributor to its success worldwide. The evening concluded with special Academy Tours conducted for members of the press and guests by Ambreen Merchant, Education Manager, L'Oreal Professional Products Division.

The evening was well-attended and featured beauty industry stalwarts and media personalities including: French Counsul General, Christian Ramage, Managing Director L'Oreal Pakistan Musharaf Hai; stylists/make-up artists Beenish Parvez, Aalia Tipu of Allenora, Hafsah of Depilex, Lubna of RainTree, Hina Farid of Blush, Asmat & Zaira of Blow Salon, Daulat Rehmatullah, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Sehar Farrukh, Hina Yousaf, Afreen, Amber, Ghazia, Monazza, Neelo, Saeeda Mandviwalla, and Ujala Zia of The Dressing Table; along with members of the esteemed media. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by Lotus.

On the launch of L'Oreal Professionnel's Academy in Pakistan, Musharaf Hai, Managing Director of L'Oreal Pakistan said: "The purpose of launching the L'Oreal Professionnel Academy in Pakistan is to professionalize and modernize the hairdressing industry in Pakistan and inspire and develop our hairdressing professionals in their craft. The launch of the first L'Oreal Academy will indeed be a real milestone for our industry."

A technically advanced educational facility, the L'Oreal Professionnel Academy has modern and functional installations instilled with a contemporary design, reflecting the dynamism, the high fashion image and the sophistication of the brand. The Academy aims to develop hairdresser's level of expertise as well as their salon business through education. This purpose built institution has been designed by leading architects at Tariq Qaiser Associates.

The Academy is established to enable the hairdressers to follow the latest global trends and raise the quality of their work. It will also be a benchmark for how a modern hair salon should look like and operate. With a vision to inspire and provide top quality education, the Academy team will work together with hairdressers on creating a new generation of professionals in Pakistan.

Sadia Shah, General Manager, L'Oreal Professional Products Division, said on the launch of L'Oreal Professionnel's Academy: "We are very proud to inaugurate this inspirational Academy where hairdressers can learn expertise and share experiences. Training forms part of the core of our development strategy and the Academy reflects all the values of our Division: performance, excellence, innovation and partnership with our hairdressers." Sadia added, "The center aims to contribute to all aspects of hairdressing profession. Starting from here, we aim to develop more L'Oreal Professionnel institutes in the future."

Education remains one of the key pillars of L'Oreal Professionnel's brand philosophy and the new Academy is testament to this commitment. The new facility can cater up to 40 hairdressers at a time and will offer customized training programs and workshops. Providing essential education, the courses taught at the academy will cover every aspect of the hairdressing business - technical, relational and managerial.

The first L'Oreal Professionnel Academy is another initiative of L'Oreal to spur the development of the hairdressing and salon industry in Pakistan.