LABELS AND BONANZA LAUNCH THE 'SHOP-IN-STORE' CONCEPT!
LABELS and Bonanza are pleased to announce the launch of thefirst LABELS/BONANZA concept “Shop-in-Store” at Bonanza, Ocean Mall, Clifton,Karachi. Through this concept store LABELS Pakistan’s premier fashion retailer,and BONANZA, Pakistan’s first mass fashion retailer, join hands to bring Designer Collections across Pakistan and beyond at BONANZA stores located indifferent cities and countries thereby making Pakistani fashion accessible on amass scale.
This joint venture will reshape the fashion landscape and help the business of fashion grow as Designer Collections will be reachable in many more destinations.
The first concept store opened on October 10, 2013 at the Bonanza Store Ocean mall – Karachi showcasing Elan, Sania Maskatiya, Coco, Silk by Fawad Khan, Wardha Saleem, Lifetime and Rozina Munib thereby retailing across section of Pakistani designers.