[Lahore: 26th February 2014] Following the success of their designer lawn collections in 2012 and 2013, coveted lifestyle and textile brand So Kamal previewed a brand new collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014, an intimate media reveal. The collection will be launched nationwide on March 11, 2014.

Revealing exclusive collection information, this season Kamal Limited in collaboration with Zara Shahjahan introduce a collection inspired by Sub Continental, specifically Indian patterns and motifs. Available in 15 distinct designs, each in two-colour variations with a bright colour palette mixed with black and white, the collection offers a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print, complete with digitally printed borders. A customised design kit will also accompany each print with requisite borders, brooches, laces and embroideries for a complete look. Further, the collection also includes stitched lawn kurtas as tailored by So Kamal available in multiple sizes. The brand also introduces coveted award winning model, Neha Ahmed as the face of Kamal Lawn by Zara Shahjahan this season. The collection is set to launch nationwide at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th March 2014 and onwards.

Event managed by Lotus PR