ICON Karachi, a clothing brand for the care-free, practical and modern woman who likes to wear minimalist chic, classic, urban, effortless, quirky, and timeless clothing, was started by Actor/Model Hira Tareen in April 2014. The label's cuts and designs are simple and on-trend internationally using hand picked fabrics suited to the local climate. Price points are accordingly more suitable to the local market and all collections are designed and made in Pakistan.
Rather than collections, ICON Karachi is a brand that focuses on designing each product as an investment piece. Under the 'ICON' framework each product has a personality along with a unique name such as 'The Spiked Tunic', 'The Santorini Shirt Dress, 'The Plaid About You Blouse', 'The Day to Night Jumpsuit' and so forth to convey a certain feel and character that each piece emanates.
ICON | Luxe gives more control to the client in terms of custom fits and utility, for example, the 'Raw Silk Balloon Skirts' offer clients the option to purchase them with a Can-Can or as a separate. Recent trends include the easy to wear long shirt-dresses, that makes a perfect statement for the modern Pakistani woman. It's a conservative cut, but makes a sophisticated fashion statement and can be carried by any size and shape.
The label specializes in trendy and classic western and universal silhouette separates including tops, skirts, dresses, pants, culottes, capes,and much more that go from day to evening wear with ease. For updates on all new ICON collections and exhibition stay tuned to our Style Blog
and Events Calendar