With a background in textile manufacturing, Sobia Malik undertakes a domestic initiative with the launch of HOUSE OF ZOE pursuing a vision of providing comfortable & stylish fashion that reflects individuality. Their flagship store was opened in the spring of 2015 in Lahore in the heart of the commercial shopping district of M.M. Alam Road in Gulberg.
A high street textile and pret brand by definition, it will soon be expanding its retail presence in Karachi in the coming months. Specializing in digital prints on lawn and cotton, their Eid catalogue reveals tasteful and distinguished prints with fine resham embroideries and endearing summer colors.
The designs are all digitally printed with fluid eclectic patterns and imposed with fine thread work. Both three piece suits and ready-to-wear kurta separates cater to providing options for all age groups and preferences. As a new label and ensuring limited volume, it promises exclusivity, a quality that is becoming hard pressed to find even in luxury designer lawns today.
Stay updated with the latest collections at HOUSE of ZOE right here and on our Blog.