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  1. Generation Launches 'Indigo Dreams' Spring Summer 2015 on 28th Feb!

    February 24,2015

    Generation Launches 'Indigo Dreams' Spring Summer 2015 on 28th Feb!
    The pioneers in ready-to-wear women’s apparel in Pakistan, Generation launches its Spring Season 2015 edition with a collection from the Generation Woman line titled “Indigo Dreams”. Here's a sneak peek behind the scenes at the shoot with Abdullah Haris. 

    This unique interpretation of eastern refinement and contemporary chic is revealed in over 30 designs captured through a colour palette of quiet aquatic summer blues settled between toned down freshness and cool darkness. The serene palette celebrates simplicity and subtlety. The natural and rich monochrome, underlined by a darker accent, inspires a new, more casual and universal preciousness.


    The design inspiration is contextualized through the feel of the campaign where the Generation Woman sets the mood through a reconnection with the classical elements of Earth and Air.



    Comprising a series of easy to wear outfits with printed surfaces capturing organic geometric shapes created through the ancient art of tie-dye complemented by the symbol of the divine lotus and the grape leaf. Each piece is made from fine quality voile to create an elegant, breathable, and affordable line. The collection retails between Rs. 2300 to Rs.3600, offering single and two piece combinations and is available at all Generation stores starting 28th February 2015.


    Generation has now expanded to all major cities with 7 stores and 2 more coming soon. For more information on the brand, log onto www.facebook/generationpk, www.generation.com.pk.