Erum Alam

Érum Alam of Mahin Erum founded their luxury lawn label in 2008. Distinguishing themselves from other lawn brands, they produce a limited supply of eclectic prints so as to allow their clients to benefit from an individual experience through their collections. 

They stock both stitched and un-stitched suits. A stitched shirt with decorative buttons embroidered and fully stylized with lace and a chiffon dupatta is reasonably priced at Rs 4000-Rs 4500 while unnstitched suits with embroidery are in the Rs 3000 range. Their latest collection featured a range of tie dyed pieces in vibrant hues. They currently stock at Fashion Pakistan Lounge Lahore, Labels, Ensemble and Brands Just Pret in Karachi and L'atelier and Asmani in Islamabad. Please visit our Events page for their latest stock updates.


Address: Fashion Pakistan Lounge, Lahore. Labels - Lahore/Karachi, L'atelier, Asmani - Islamabad, Ensemble Karachi