1. Elan Vital 'Art Struck' RTW Coming Soon to One by Ensemble!

    June 13, 2014

    Elan Vital 'Art Struck' RTW Coming Soon to One by Ensemble!
    Ever since the news of Elan by Khadijah Shah's latest venture to create an off shoot ready-to-wear label; Elan Vital hit the social media waves, Karachiites who still remain largely Elan deprived have been waiting anxiously to learn if the trendy casual line will be made available to them as well. The debut collection of Elan Vital which is inspired by a watered down version of Elan's pop art 'Art Struck' luxury pret showcase presented at PSFW2014, will arrive on Monday 16th June at One by Ensemble at Dolmen Mall, Clifton in Karachi.

    With Elan Vital, Khadijah Shah makes a bold move to commercial retail for her label that till now has remained an exclusively high end luxury brand accessible only to the fashionably elite, apart from her lawn collaborations. As the pret scene heats up with an increasing volume of style and price conscious consumers looking for quality, affordable, and trendy ready-to-wear beyond designer brands and luxury labels, the move comes as a sensible strategy to increase Elan's market depth and brand presence.

    While Elan Vital also brings contemporary eastern wear involving pretty embroideries and bright classic and modern prints for cotton day wear, the 'Art Struck' collective is fresh and fun with crazy prints and pop art motifs and logos on edgy cuts that stand out and make a loud statement. Splashy summer colors and a quirky girly aesthetic make this a truly original and recognizable line.

    The more classic thread worked cottons will surely follow however for now you can find the complete Art Struck range exclusively at One by Ensemble at Dolmen Mall, Clifton in Karachi from Monday onwards, and at Mall of Lahore and Gulberg Galleria in Lahore. With prices starting at Rs 6,500 Elan lovers will be thrilled to stock up for summer!