Armed with a Bachelors degree in Textiles from the prestigious Indus Valley School of Art and Architecture and a Masters degree in Fashion from the illustrious Ravensbourne in London, Sana Rashid is the force behind Diva Couture. Fashion is her medium of artistic expression and she is known for doing bespoke outfits that combine her talent and her keen eye for detail with the beauty and personality of her clients.
Sana’s first steps into the industry were from a very young age as she trained in the family business, Almurtaza Machinery, Pakistan’s pioneers and largest retailer of cutting edge technology and consultancy for apparel and textile machinery. Shortly after graduating she was commissioned by a Japanese retailer to create 3d textile artwork for interiors using computerized embroidery machines based on her thesis work. She worked freelance for internationally acclaimed designer Yousuf Bashir Qureshi and renowned high street brand EGO before going on to head the design department at Junaid Jamshed- a retail giant. In 2008 she launched DIVA COUTURE with a studio on main Zamzama in Karachi and since then has held back-to-back successful exhibitions in Karachi and more recently in London. Textiles being her first love, Sana has been part of various lawn print design teams including Nadia Hussain Lawn. She also has costume design expertise to her credit as she was behind the fabulous costumes for the musical ‘Moulin Rouge’ that ran in Pakistani theatres in 2010
On the completion of her Masters, Sana delved into the London fashion industry as an embellishment consultant for Scottish designer Jennifer Morris and interned at the prestigious Mirjam Roudén Print Studio. Her work has been featured in international fairs in London, Paris and Frankfurt, notably at the ‘Heimtextil’ and ‘Premiere Vision’.
Being astute entrepreneurs, Sana along with her business partner, her mother, brought her coveted brand ‘DIVA COUTURE’ to London a year ago and is excited about her first ever showcase at the Pakistan Fashion Week 9 in London.Titled ‘ENRAPTURE’, Sana’s latest collection invites you to explore elegant and glamorous yet chic ensembles inspired by the lavish and exciting world of Game of Thrones harkening back to an era of gladiators and magic. With Khaleesi being her muse, the designs are a marriage of power and the epitome of femininity for her luxury pret/bridal collection spring/summer 2016 season.
DIVA COUTURE collections can be found at various locations all across Pakistan, in Dubai, London and at the ‘Brands by Bombay Stores’ in Bradford and Manchester.