International Jewellery brand Damas, welcomed media, guests, and celebrities at Marquee hall PC Karachi, on 22nd August 2014, to witness a one of a kind fashion presentation, modeling some of the most exquisitely hand crafted pieces from their latest collection.

As a brain child of, Ruby Zahid, Damas has been striving to put forth its master craftsmanship into finely detailed jewellery and accessories since 2007. Ruby, who has sat through various technical courses and learnt grading different stones and work with different forms of materials, found a special fascination for diamonds, gemstones, gold and pearls. She says, "We brought Damas to Pakistan in 2007 and ever since then there has been no looking back. What makes our jewellery & especially bridal jewellery stand out amidst the others is that each piece begins with a deep and thorough study of gemstones individually to inspire a design, beyond ordinary imagination. The mutual hard work of gemologist, craftsman and designer can be seen in every awe inspiring design."

Damas serves as a one-stop shop for beauty connoisseurs seeking luxury wrapped in minimalistic designs. Damas operates in 18 countries with over 300 stores worldwide and have two outlets up and running in Lahore. Moreover, they also plan to expand further in different cities of Pakistan very soon.

Aaminah Sheikh accompanied by Ahsan Khan were the official show stoppers for the fashion presentation.

The event was managed by Catwalk Event Management & Productions & PR of the event was handled by Catalyst PR & Marketing.