BRANDS Just Prêt multi-label store launched debut designer 'Ashal Mujtaba' by Masooma Mujtaba, a recent graduate of the esteemed Indus Valley School of Art, at its Dolmen Mall Clifton outlet in Karachi. The launch of Ashal Mujtaba's Cleopatra Collection at BRANDS Just Prêt was a tribute to the legend. The powerful, mystical and immortal tale of the ravishing Egyptian queen Cleopatra known for her immaculate sense of style, grace and poise comes to life with Ashal Mujtaba's upcoming fall collection which gains inspiration from the famous queen of the pharaohic era.

According to Masooma zaidi and Moiz Mujtaba the designer duo behind the label,' the divine Cleopatra collection offers 12 unparalleled and unique designs featuring classic cuts, stand out silhouettes in exceptionally beautiful jeweled palettes'.

Each artwork piece is carefully adapted from Egyptian series featuring pyramids, insect forms, artwork and varied embroidery worked into the dress design to form kaleidoscopic geometric shapes, all eventually laid out to create the signature Ashal Mujtaba's Cleopatra collection.

The launch event of Ashal Mujtaba featured a fashion presentation along with a musical performance by Zoe Viccaji,who mesmerized the audience with her entertaining and soulful music, the hair and make-up for the event was by stylist Saba Ansari and her team at Sabs Salon, Nabeel Shaukat did the choreography for the show while event set-up was done by Reactivate and media & PR was managed byTehmina Khaled of TAKE II.The host of the evening was the lovely Anoushey Ashraf.