Body Focus Museum by Iman Ahmed

Iman Ahmed founded Body Focus Museum as a tribute to the modern, universal woman. The label challenges the conventional limitations of silhouettes and structured designs, discovering new depths of creativity and originality of style. The label was launched in 1988 and remains to date an emblem of contemporary elegance constantly evolving and rediscovering itself.

Iman Ahmed has won numerous awards for her collections over the years, appreciated for her unique understanding of what frames a woman's body to bring out her best. Iman's inspiration lies in multicultural elements across history especially the Greek art forms for their deconstructed tailoring techniques and minimalistic approach.

Body Focus collections are available at a wide number of locations internationally aside from their flagship store located in Karachi. Recently the pret line has been stocked at One by Ensemble as well. Please visit our Events page for updates on exhibits and new stocks.



Phone: (+92 21) 3452-5631, (+92 21) 3452-6187

Address: Flagship store: 38-C- 6, PECHS, Karachi, 75400. Stockists:Ensemble, Khi, PFDC, Lahore, L'atelier, Islamabad, The Designers Multi Brand Store -Dubai,Ensemble-Dubai (coming soon),PFDC-Delhi (coming soon), O'nitaa Ltd,16 Glentworth St, London