'Blocked' was created by Afsheen Numair in 2002 and is a label inspired by the traditional art of hand block printing however with a more signature contemporary vibe. While block print as a trend has always been a significant part of fashion in the Sub-continent, Afsheen focuses on stretching the art form to innovative modern motifs and patterns on a fresh palette of colors and fabrics to create an individual selection of stitched and unstitched shirts, suits, and home textiles.
A Graduate of the Indus Valley School or Arts & Architecture, Afsheen went on to become part of the esteemed faculty specializing in teaching print design. She was also responsible for heading the Nida Azwer Pret wear line when it was first introduced. Afsheen's unique experience includes training skilled village women in the Sanghar District in Interior Sindh to help them to utilize their special knowledge of embroidery and rare handcrafts. She works on this project in collaboration with leading pret label Khaadi to ensure their livelihood through regulating the design aspects.
Her varied experience has benefited her with a strong handle on traditional crafts while her innate contemporary design aesthetic makes her work appealing to women across all age groups. Inspired by books, travels, nature, and everyday life, Blocked pret wear includes block prints as well as Rilli and Tukri works on Cotton, Malai lawn, and Chikan. Semi-formals include both silk and chiffon three piece un-stitched and stitched shirts in contemporary cuts. Apart from apparel she also creates block print and Tukri home textiles such as bed spreads, quilts and table and cushion covers. These are delightfully unique and would complement any home with their cosy presence.
For Eid Afsheen also presented a limited edition children's line. Afsheen's collections are accessible through regular seasonal exhibitions. Please visit our Events page
for exhibition updates.