In a room full of swatches, buttons and sketches, practical and comfortable designs are created for the everyday woman's everywhere-wear.

The modern woman's closet - Beige is a keenly affordable brand of neutrals that are high in style - and high value for money.

Zehra Umair, Head of Design at Beige, is a mother of three, an eight year-old, a four year-old and a six month-old. Who, while juggling dress-ups with school pick ups understands the value of a garment that seamlessly transitions from day to night - all the while braving the wear and tear of routine.

Beige fondly takes inspiration from real women, and from the essence of its namesake colour to present a must-have fashion line that represents women from all walks of life.