Karachi May 31, 2013: The Spring/Summer 2012 formal collection officially marked Ayesha Hasan's entry in the world of fashion- and that too, with work that stood out from the rest. With intricate gota, marrori, wasli, resham, zardozi hand-work on wearable cuts, her clothes became reputed for being different, traditional, and timelessly elegant.

"For my first collection, I took inspiration from the work that artisans did in the subcontinent during the Mughal era. From the lattice-work, paintings and inlays in their architecture, to the paintings on the crockery and pottery- every design element done by these craftsmen inspired me. I wanted to incorporate the intricacy and attention to detail that is so evident in the work from that era, as well as the timelessness in its aesthetic.' Says Ayesha Hassan.

Ayesha Hasan's design aesthetic leans towards classical traditional style and she has been praised specifically for her gota work. Although she has experimented with Western cuts and styles, most of her work employs the use of local handcraft techniques like block-printing, screen printing, zardozi, wasli, marrori, resham, gaara. Ayesha Hasan takes design inspiration primarily from Islamic architecture, history of the subcontinent, Sufism, and incorporates this into her cuts, style, print as well as hand/machine work.

Although still a new face in the industry, Ayesha Hasan has built a reputation for being one of the few young designers who has proven her expertise in prêt, diffusion wear as well as haute couture in a span of just one year.

The launch event was managed by Catwalk and PR is handled by Catalyst PR & Marketing.