Acclaimed nail polish brand Essie launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities in "An Evening with Essie!" at Olivetto in Karachi on Wednesday 26th June. Essie haslaunched in Pakistan with over 120 unique shades and has plans to introduce additional shades and collections in the near future.

The exclusive evening began with a red carpet meet and greet featuring salon professionals, journalists, media personalities and other guests. This was followed by an on-stage presentation where Essie was introduced by Sadia Shah, General Manager, L'Oreal Professional ProductsDivision who addressed the august audience in attendance. Lastly, the evening featured a live nail bar session where members of the press and guests were given the opportunity to try out their favourite shade from Essie's broad spectrum of colours.

The evening was well-attended and featured beauty industry stalwarts, celebrities and mediapersonalities including: Managing Director L'Oreal Pakistan Musharaf Hai; fashion designers Sania Maskatiya and Ayesha-Somaya; stylists/make-up artists Saba Ansari of Sabs, Shammal Qureshi of TONI&GUY, Meher Najeeb, Peng Qureshi, Redah Misbah of Depilex, Angie Marshall, Hina of Blush,Nida Rizki, Shaheen Raheem, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Mona J, Sehar Farrukh, Shaheen Saeed, Shehla Poonja and Ujala Zia of The Dressing Table; media personality Ayesha Omar along with members of the esteemed media.

The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by Lotus. Photos courtesy: Faisal Farooqui