Fatima Masud graduated from London College of Fashion and attended Central Saint Martins. During her degree in fashion she worked on a project with Faustine Steinmetz. Fatima had offers from Alexander McQueen and TOM FORD but she preferred to return to Pakistan and start her own brand.

Fatima wanted to design something supremely comfortable but elegant too that was not reserved solely to be worn in private. Inspired and with this resolve in mind she designed and created pieces that resolutely blend lounge wear with ready-to-wear. With luxuriously fabricated silk garments these pieces form the haven of comfort.