Acclaimed Pakistani actor Ahsan Khan launched the debut collection of his newly born fashion label at an exclusive event held at leading multi-label store Brands Just Pret, Dubai. The young actor is not only a celebrity at home but commands a huge following in the Gulf region as well judging by the crowds that came to support the exhibit. Brands Just Pret was the perfect setting to inaugurate his collection being based in Karachi, Dubai,and now Abu Dhabi as well, it serves as a strong platform to connect fashionistas and designers from both countries.

The spacious BJP store located in the prestigious Ibn Battuta mall in Dubai was transformed with a festive ambiance as guests posed on the red carpet and admired the collections in store. This was followed by Ahsan Khan's arrival as he was received by hosts and BJP Co Founders Hadi Anwer and Hasaah Hadi. An exclusive fashion presentation followed to allow consumers to see the men's and women's collections live.

The ensembles comprised smart cotton kurtas for men and contemporary prêt wear for women. Draped silhouettes and printed silk jackets were well suited for a fusion modern look suitable for universal occasion wear.

After the success of Silk by Fawad Khan, Ahsan Khan is the second celebrity stemming from Pakistani TV and cinema to launch an independent fashion label. Given its mandate for launching fresh talent, we are sure to see many more new designers come to light under the brands Just Pret initiative.

Ahsan Khan's collection will soon be available at the BJP outlets in Karachi as well as Abu Dhabi. To view more pictures from the event, visit our Spotted Gallery.