Afsheen Mehboob
Afsheen mehboob is the complete designer creating casual wear, bridal couture and formals since 2000. Her source of inspiration is renaissance period floral tapestries and ancient Mughal period that defines the roots of our traditions and blend of western culture. Her collections are flowy, always changing to ensure individuality and brimming with vibrant, rich colors and embroidery patterns that are extensively sampled to perfection before being used in her designs.
Afsheen is the guiding force of the company in terms of creative direction. She personally designs every product the company makes & ensures that customized pieces for clients are produced up to her standards. With over 17 years of experience in the industry, afsheen is one of the few designers who does not rely heavily on assistants to produce collections. Her passion for her work results in the designer churning out new collections every weeks; a rare and highly respectable quality in our design industry.
Afsheen works with a spectrum of fabrics from cottons, voile, chikan and jacquard, to karandi chiffons, silks, cotton net, French net and other pure materials. She is fond of working with intricate back motifs and uses both urban and classic silhouettes. She is renowned for her exquisite resham embroidery and color shading in her creations.
Afsheen mehboob caters to custom orders on her entire line inclusive of her pret pieces. The label caters widely to international orders as well. Her studio is based in Karachi where she is available by appointment. International orders can be placed via their social media forum and email. Shipping is provided free of cost within Pakistan and at the client's expense internationally. Please visit our Events page for updates on exhibitions or her pret collections.
